- Adobe Customer Journey Analytics Guide
- AI Assistant for Adobe Customer Journey Analytics
- Release Notes
- Getting Started
- Customer Journey Analytics and Adobe Analytics
- Data Ingestion
- Connections
- Data Views
- Tools
- Workspace projects
- Analysis Workspace overview
- Perform basic analysis
- Perform advanced analysis
- Projects
- Visualizations
- Panels
- Curate, Share and Schedule projects
- Export
- Anomaly Detection
- Forecasting
- Table of contents
- User preferences
- Workspace FAQs and more
- Analytics dashboards
- Guided analysis
- Components
- Overview
- Use components in Analysis Workspace
- Add component descriptions
- Annotations
- Scheduled projects
- Audiences
- Dimensions
- Metrics
- Filters
- Calculated metrics
- Overview
- Calculated metrics workflow
- Create calculated metrics
- Build calculated metrics
- Find metrics
- Metric type and attribution
- Build a participation metric
- Filtered metrics
- Stack and replace filters
- Filter calculated metrics
- Mark calculated metrics as favorites
- Copy calculated metrics
- Use functions
- Tag calculated metrics
- Approve calculated metrics
- Share calculated metrics
- Manage calculated metrics
- Examples
- Calculated metrics templates
- Basic functions
- Advanced functions
- Date ranges
- Alerts
- Exports
- Data Dictionary
- Report Builder
- Reporting Activity Manager
- Stitching
- Adobe integrations
- Data Governance
- Use cases
- Labs
- Troubleshooting
- Tech notes
- Customer Journey Analytics API
Alerts overview
Alerts in Customer Journey Analytics allow you to be notified based on changed percentages or specific data points.
Depending on your Customer Journey Analytics package, you can also use alerts to be triggered based on anomaly thresholds. These alerts (also known as “Intelligent Alerts”), provide granular controls that integrate with Anomaly Detection, triggering when you need them most.
Alerts let you:
- Preview how often an alert will trigger
- Send alerts by e-mail or SMS with links to auto-generated Analysis Workspace projects
- Create “stacked” alerts that capture multiple metrics in a single alert
- Build alerts based on anomalies (90%, 95%, 99%, 99.75%, and 99.9% thresholds; % change; above/below) (Available only to Customer Journey Analytics customers with a Select, Prime, or Ultimate package)
The following video tutorial provides a basic overview of alerts: Alerts (5:34)
Understand how alerts differ in Customer Journey Analytics from Adobe Analytics
The process of using alerts in Customer Journey Analytics is nearly identical to using alerts in Adobe Analytics. However, there are important differences.
For more information, see Alerts feature comparison: Customer Journey Analytics and Adobe Analytics.
Anomaly lookback for alerts
Using alerts with anomaly detection (also known as Intelligent Alerts) is available only to organizations with a Customer Journey Analytics Select, Prime, or Ultimate package.
If an alert uses anomaly detection, the training period varies based on the granularity selected for the alert.
- Monthly granularity: 15 months + same range last year
- Weekly granularity: 15 weeks + same range last year
- Daily granularity: 35 days + same range last year
- Hourly granularity: 336 hours
For more information, see Statistical techniques used in Anomaly Detection.
Create alerts
For information about how to create alerts in Customer Journey Analytics, see Create alerts.
Using timestamped data to create alerts can cause alerts to fire incorrectly. Adobe recommends using non-timestamped data for alerts.
Manage alerts
You can manage existing alerts in the Alerts manager. You can perform various management tasks on alerts, such as tagging, renaming, deleting, and more.
For more information about how to manage existing alerts in Customer Journey Analytics, see Manage alerts.
