Create and publish audiences

This topic discusses how to create and publish audiences identified in Customer Journey Analytics to Real-Time Customer Profile in Adobe Experience Platform for customer targeting and personalization.

Read this overview to familiarize yourself with the concept of Customer Journey Analytics audiences.

Create and publish an audience

1. To create and publish an audience, do one of the following:

   Creation method	Details
   From within the Audiences interface.	Select Components > Audiences from the main Customer Journey Analytics menu. The Audiences interface displays. Select Create audience creaand the Audience builder opens.
   From a visualization in Analysis Workspace	Many visualizations in Analysis Workspace allow you to create an audience using the context menu. For example, you can select Create audience from the context menu of an item in a Freeform table or a node in Journey canvas. Using this method pre-populates the filter in the Audience builder with the dimension or dimension item that you selected. The following visualizations allow you to create an audience using the right-click menu: Cohort table Fallout Flow Freeform table Journey canvas Venn Note: Audiences cannot include calculated metrics. If you try to create an audience that contains a calculated metric, the calculated metric is not included in the audience definition.
   From the filter creation/editing UI	Check the box that says Create an audience from this filter. Using this method pre-populates the filter. See Create filters for more information.

2. Build the audience using the Audience builder.

3. Interpret the data using the Date preview panel.

4. Select View sample IDs to view a sample of IDs in this audience. In the Sample IDs dialog you can use Search sample IDs to search for sample IDs.

5. Double-check your audience configuration and select Publish.
   You receive a confirmation message that the audience is published. Publication takes only a minute or two for this audience to show up in Experience Platform.

6. Select View audience in AEP within the same message and you are taken to the Segment UI in Adobe Experience Platform. See below for more information.

Audience builder

Configure these settings to define or update your audience.

Setting	Description
	Select a data view to use for the audience creation.
Name	The name of the audience. For example, Really Interested in Potential Car Buyers
Tags	Any tags that you want to assign to the audience for organizational purposes. You can select one or more pre-existing tags or enter a new one.
Description	A description of the audience, to differentiate it from others. For example, Build an audience of really interested potential car buyers
Refresh frequency	The frequency at which you want to refresh the audience. You can choose between One time audience: an audience (default) that needs no refreshing. For example, this option could be helpful for specific, one-time campaigns. You have to specify a One time date range. You can use to enter a date range. A refreshing audience. You can select from the following options: Every 4 hours: an audience that refreshes every 4 hours. Daily: an audience that refreshes daily Weekly: an audience that refreshes weekly. Monthly: an audience that refreshes monthly For refreshing audiences, you have to specify: Refresh lookback window. Define the number of lookback days from today that an audience is evaluated. You can select from options or define a Custom time. The maximum is 90 days. Expiration date: Define when the audience stops refreshing. You can use to select a date. The default is 1 year from the creation date. Expiring audiences are treated similarly to expiring scheduled reports. The admin gets an email a month before the audience expires. Note that there is a limit of 75 to 150 audience refreshes, depending on your Customer Journey Analytics entitlement.
Filter	Filters are the main input to the audience. Drag and drop one or more filters from the left Filter panel on to the Filter area. You can use the Search filters to search for filters. You can add up to 20 filters. Filters can be joined with And or Or operators. When creating an audience from a visualization in Analysis Workspace (such as a freeform table or Journey canvas), any filters applied to the panel or to the column are preserved. You can remove any filters that are automatically applied.
Data preview	Select to show or hide the Data preview for the selected date range.

Data preview

The Data preview panel provides the following information.

What happens after an audience is created and published?

After you create and publish an audience in Customer Journey Analytics, the audience is available in Experience Platform. An Adobe Experience Platform streaming segment is created only if your organization is set up for streaming segmentation.

• The audience in Platform shares the same name and description as the Customer Journey Analytics audience. The name is appended with the Customer Journey Analytics audience ID to ensure that the audience is unique.
• Any changes made to the name or description of the audience in Customer Journey Analytics are reflected in Experience Platform.
• If an audience is deleted in Customer Journey Analytics, the audience continues to be available in Experience Platform until the profile membership of the audience expires. The profile membership expires after 420 days for one-time audiences and after 16 days for recurring audiences.

Latency considerations

At several points prior to, during, and after audience publishing, latencies can occur. Here is an overview of possible latencies.

Use Customer Journey Analytics audiences in Experience Platform

Customer Journey Analytics takes all the namespace and ID combinations from your published audience and streams them into Real-Time Customer Data Platform . Customer Journey Analytics sends the audience to Experience Platform with the primary identity set, according to what was selected as the Person ID when the connection was configured.

Real-Time Customer Data Platform then examines each namespace/ID combination and looks for a profile that it may be part of. A profile is basically a cluster of linked namespaces, IDs and devices. If it finds a profile, it adds the namespace and ID to the other IDs in this profile as a segment membership attribute. For example, user@adobe.com can be targeted across all their devices and channels. If a profile is not found, a new one is created.

To view Customer Journey Analytics audiences in Platform:

1. Expand Customer in the left panel, then select Audiences.

2. Select the Browse tab.

3. To locate the audience that you published from Customer Journey Analytics, do any of the following:

   

   • Sort the table by the Origin column to view audiences that show Customer Journey Analytics as the origin.

   • Filter on Origin and select Customer Journey Analytics.

   • Use the search field.

For more information about using Audiences in Platform, see the Audiences section in the Segment Builder UI guide in the Experience Platform documentation.

FAQs

Frequently asked questions on audience publishing.

Next steps

• To manage this audience, go to the Management UI.