Calculated metrics examples

Last update: 2024-10-01
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This article shows examples of how to define more advanced calculated metrics.

Bounce rate

You want to calculate the bounce rate.

 Details

The definition of a bounce is subject for another discussion but for this example you define a Bounced events filter where Session Start equals 1 and Session Ends equals 1. You use this filter do define the rate of bounced sessions to sessions.

Filter

Bouncing events

Calculated metric

Bounce rate

Derived fields

Alternatively, you can define a bounce rate using derived fields.

Derived fields are part of a Data view which has the advantage that not every user can override or modify the definition of a Bounce rate metric. That advantage also introduced a limitation. Users that do not have access to a data view cannot use derived fields and have to resort to filters and calculated metrics to define a bounce rate.

See for more background information on how to calculate bounces and bounce rate in Customer Journey Analytics, this blog post.

Conditional page views

You want to define a calculated metric that calculates only page views for the pages that have been visited in over 100 sessions.

 Details

Conditional page views

Page views for top 30% sessions

You want to define a calculated metric that calculates only page views for the top 30% sessions.

 Details

Top 30% page views

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