Media average minute audience panel

In Analysis Workspace, the average minute audience can provide information on

• the time spent viewing a specific media stream divided by the duration of the content, or
• the time spent viewing during a custom time period with selected granularity.

The Media average minute audience panel enables you to understand average consumption of your content by comparing programs of any length or genre. For example, you can understand average consumption when comparing a 30-minute sitcom with a 3-hour sporting event.

In addition, you can use the Media average minute audience panel to compare or append this digital average minute audience to linear TV average minute metrics.

The Media average minute audience panel provides the following benefits over the Average Minute Audience metric:

• Supports custom time periods

• Allows for updating the duration classification after views are processed (if the duration classification was not present or needs to be corrected)

  If you do this update when using the metric, the duration classification does not exist (if the classification wasn’t present). Or the duration classification is out of date (if the classification was present but incorrect).

Use

To use a Media average minute audience panel:

1. Create a Media average minute audience panel. For information about how to create a panel, see Create a panel.

2. Ensure you select a data view for the panel that has components configured from the Streaming Media Collection Add-on.

3. Specify the input for the panel.

4. Observe the output for the panel.

Panel input

Use the input settings described in this section to configure the Media average minute audience panel.

1. Configure the following input settings:

   Setting	Description
   Panel date range	The panel date range default is This month. You can edit it to view a single day or many months at a time. This visualization is limited to 1440 rows of data (for example, 24-hours at minute-level granularity). If a date range and granularity combination results in more than 1440 rows, the granularity is automatically updated to accommodate the full date range.
   Drop a segment here (or any other component)	Like other panels, this setting filters your selections based on segments you’ve created. This setting is a great way to look at specific platforms, live streams, or other common media segments.
   Calculate metric for	Choose whether you want to see the average minute audience for Specific content. Or if you want to see the average minute audience for a Custom time period. Select Custom time period: If the duration is unavailable, or if you want to view the average minute audience for a time series with multiple pieces of content, or for content without a specific assigned duration (like during a live stream or event) This setting changes the workflow and report output.

2. Continue with Specific content or Custom time period, depending on the option you chose in the Calculate metric for drop-down list.

Specific content

1. If you selected Specific content in the Calculate metric for drop-down menu when configuring panel inputs, specify the following configuration options:

   Setting	Description
   Reporting dimension	When you select specific content, you can select the report output to use either the video name or content ID fields to show the content and its associated average minute audience.
   Filter content by (optional)	Choose how to filter the specific content, depending on the view you want or the way your data is structured. Show, season, episode: Displays your available shows in the drop-down, which you can filter using a search (or by dragging and dropping the show name from the left column). You can end your selection there to see all the seasons of your show, or you can filter by individual seasons and then by individual episodes. This setting shows the data for those shows, seasons, or episodes for the selected time period. Custom dimension: If your show name is under a custom dimension, you can find it either by searching in the dimension (optional) drop-down or by using the left column search. The dimension item automatically populates based on that selection and is treated as an episode. None: Shows all the video names that have average minute audience data for the selection you’ve chosen. (This option is selected by default.)

2. Continue with Specific content advanced settings to configure advanced settings.

Specific content advanced settings

1. With Specific content selected in the Calculate metric for drop-down menu, select Show advanced settings, then specify the following configuration options:

   Options	Description
   Table settings	The default option Show calculation values in table shows the numerator and denominator of the average minute audience as the preceding columns in the table. Deselecting this option removes those two columns. The average minute audience column remains in the table next to the video name or content ID.
   Time spent metric	You can choose the default Content Time Spent option, which includes only content time. Or you can choose to use Media Time Spent, which includes content and ad time together as the numerator calculation for the average minute audience.

2. Select Build to finish creating the Media average minute audience panel.

3. Continue with Panel output for information about how to use the Media average minute audience panel.

Custom time period

1. If you selected Custom time period in the Calculate metric for drop-down menu when configuring panel inputs, specify the following configuration options:

   Options	Description
   Granularity	The default granularity is 5-Minute, but you can choose any of the granularities that are used as the denominator for the time series within your selected time period. For example, selecting 12:00 pm to 12:30 pm with a 5-minute granularity returns the average minute audience over the full half hour as well as six rows with the average minute audience for each 5-minute period. These rows are used as the datapoints for the time series chart.
   Filter content by (optional)	Choose how to filter the specific content, depending on the view you want or the way your data is structured. Show, season, episode: Displays your available shows in the drop-down, which you can filter using a search (or by dragging and dropping the show name from the left column). You can end your selection there to see all the seasons of your show, or you can filter by individual seasons and then by individual episodes. This setting shows the data for those shows, seasons, or episodes for the selected time period. Custom dimension: If your show name is under a custom dimension, you can find it either by searching in the dimension (optional) drop-down or by using the left column search. The dimension item automatically populates based on that selection and is treated as an episode. None: Shows all the video names that have average minute audience data for the selection you’ve chosen. (This option is selected by default.)

2. Continue with Custom time period advanced settings to configure advanced settings.

Custom time period advanced settings

1. With Custom time period selected in the Calculate metric for drop-down menu, select Show advanced settings, then specify the following configuration option:

   Option	Description
   Table settings	The default setting displays the calculation values in the table, which displays the numerator and denominator of the average minute audience as the preceding columns in the table. Deselecting this option removes those two columns leaving only the average minute audience next to the time period.

2. Select Build to finish creating the Media average minute audience panel.

3. Continue with Panel output for information about how to use the Media average minute audience panel.

Panel output

The panel output differs depending on whether you chose Specific content or Custom time period in the Calculate metric for drop-down menu when configuring panel inputs.

Specific content

The Media average minute audience panel returns the following:

• Total average minute audience for your entire selection
• Filters and average minute audience for the individual videos, displayed in a table
• Content time spent and video length (duration) if that advanced setting was selected

To edit and rebuild the panel at any time, select in the top right.

Specific content data source

The Media average minute audience panel uses only the average minute audience metric to gather data. Breakdowns or other metrics cannot be used in the panel.

Custom time period

The Media average minute audience panel returns the following:

• The total average minute audience for your entire selection

• The maximum and minimum average minute audience

• The line series graph showing the average minute audience over the entire selection.

• A table that shows the filters and average minute audience for the granularities, as well as the content time spent and granularity for each time period

  This table displays only if the option under advanced settings called Show calculation values in table is selected.

To edit and rebuild the panel at any time, select in the top right.

Custom time period data source

The Media average minute audience panel uses only the average minute audience metric to gather data. Breakdowns or other metrics cannot be used in the panel.