- Adobe Customer Journey Analytics Guide
- AI Assistant for Adobe Customer Journey Analytics
- Release Notes
- Getting Started
- Customer Journey Analytics and Adobe Analytics
- Data Ingestion
- Connections
- Data Views
- Tools
- Workspace projects
- Analysis Workspace overview
- Perform basic analysis
- Perform advanced analysis
- Projects
- Visualizations
- Panels
- Curate, Share and Schedule projects
- Export
- Anomaly Detection
- Forecasting
- Table of contents
- User preferences
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- Analytics dashboards
- Guided analysis
- Components
- Overview
- Use components in Analysis Workspace
- Add component descriptions
- Annotations
- Scheduled projects
- Audiences
- Dimensions
- Metrics
- Filters
- Calculated metrics
- Overview
- Calculated metrics workflow
- Create calculated metrics
- Build calculated metrics
- Find metrics
- Metric type and attribution
- Build a participation metric
- Filtered metrics
- Stack and replace filters
- Filter calculated metrics
- Mark calculated metrics as favorites
- Copy calculated metrics
- Use functions
- Tag calculated metrics
- Approve calculated metrics
- Share calculated metrics
- Manage calculated metrics
- Examples
- Calculated metrics templates
- Basic functions
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- Date ranges
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- Data Dictionary
- Report Builder
- Reporting Activity Manager
- Stitching
- Adobe integrations
- Data Governance
- Use cases
- Labs
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- Tech notes
- Customer Journey Analytics API
Fallout overview
A 
Fallout visualization shows where persons left (fell out) and continued through (fell through) a predefined sequence of pages.
View a video demonstration of the Fallout visualization.
This video demonstrates the functionality using Adobe Analytics. However, the functionality is similarly available in Customer Journey Analytics. Be aware of the following differences in terminlogy.
| Adobe Analytics | Customer Journey Analytics |
|---|---|
| Segments | Filters |
| Visitor | Person |
| Visit | Session |
| Hit | Event |
Fallout visualizations let you:
- Perform side-by-side comparisons of two different filters in the same report.
- Drag and drop (and rearrange) funnel steps (touchpoints).
- Mix and match values from different dimensions and metrics.
- Create a multi-dimensional fallout report.
- Identify where customers go immediately after falling out.
Fallout displays conversion and fallout rates between each step or touchpoint in a sequence.
For example, you can track a person’s fallout points during a purchase process. Just select a beginning touchpoint and a conclusion touchpoint, and add intermediate touchpoints to create a website navigation path. But you can also do multi-dimensional fallouts.
Choose between Fallout, Flow, and Journey canvas visualizations
The Fallout visualization has similarities with the Flow visualization and the Journey canvas visualization.
Understand the differences
Various visualizations in Customer Journey analytics are designed to analyze the journeys you provide to your customers.
Use the following information to choose the visualization that best meets your needs.
| Function | Journey canvas | Fallout | Flow |
|---|---|---|---|
| Predefined sequence of pages | YesCombines predefined and exploratory analysis. The eventual path is used when using predefined nodes on the path (visitors are counted as long as they eventually move from one predefined node to the other). The immediate (not eventual) next nodes can also be shown. | YesThe path can be an eventual path or can be constrained to the next touchpoint | No |
| Exploratory sequence of pages (ad hoc analysis) | YesCombines predefined and exploratory analysis. The eventual path is used when using predefined nodes on the path (visitors are counted as long as they eventually move from one predefined node to the other). The immediate (not eventual) next nodes can also be shown. | LimitedAllows you to right-click and view immediate fallout in a Freeform table. | YesExploratory analysis only. Always within one dimension instance between nodes. This means that each node shows the immediate (not eventual) next touchpoint along the path. |
| Shows where people left (fell out) and continued through (fell through) | YesShows for both predefined and exploratory journeys | YesShows predefined journeys | YesShows for exploratory journeys |
| Linear journeys | Yes | Yes | No |
| Non-linear journeys with multiple entry points and paths | Yes | No | Yes |
| Primary metric | Any metric, including calculated metrics | Only Session or Person | Only Occurrences (Path views) |
| Secondary metric | Yes Any metric, including calculated metrics |
No | No |
| Component support in nodes or touchpoints | Metrics, dimension items, filters, and date ranges. | Metrics, dimension items, filters, and date ranges. | Only dimension items (except for the starting and ending touchpoint) |
| Compare filters | No | Yes Perform side-by-side comparisons of two different filters in the same report. |
No |
| Drag-and-drop component interaction | Yes | Yes | No |
| Adobe Journey Optimizer journeys | YesOpen journeys from Journey Optimizer for deeper analysis and customization | No | No |
When to use Fallout
Both Fallout and Journey canvas visualizations are useful for analyzing:
- Conversion rates through specific processes on your site (such as a purchase or registration process).
- General, wider-scope traffic flows: Of the people who visited the home page, this flow shows how many performed a search. And then how many of them eventually looked at a specific item.
- Correlations between events on your site. Correlations show what percentage of people who looked at your privacy policy went on to purchase a product.
Fallout visualizations are best suited for:
-
Fallout analysis involving journeys with a predefined sequence of pages and a single entry point and path. (Use Journey canvas for journeys with multiple entry points and paths.)
-
Journeys where you need to perform side-by-side comparisons of two different filters in the same report.
Use the table above to understand the differences between Journey canvas, Fallout, and Flow visualizations.
