- Adobe Customer Journey Analytics Guide
- Release Notes
- Get Started
- Customer Journey Analytics and Adobe Analytics
- Upgrade to Customer Journey Analytics
- Recommended upgrade process
- Architect and create a schema
- Create a datastream
- Create datasets
- Implement the Web SDK with tags
- Implement the Web SDK manually
- Implement the Web SDK with the API
- Create a connection
- Create a data view
- Create a marketing channel derived field
- Validate data flow
- Set up Streaming Media Collection
- Retain historical data with the Analytics source connector
- Evaluate when to disable Adobe Analytics
- Disable Adobe Analytics
- Alternative upgrade methods
- Other upgrade scenarios
- Additional information
- Comparison with Adobe Analytics
- Evolution from Adobe Analytics
- User Guide for Adobe Analytics users
- Upgrade to Customer Journey Analytics
- Data ingestion
- Connections
- Data Views
- Tools
- Workspace projects
- Analysis Workspace overview
- Perform basic analysis
- Perform advanced analysis
- Projects
- Templates
- Visualizations
- Panels
- Curate, share and schedule projects
- Export
- Anomaly Detection
- Forecasting
- Table of contents
- User preferences
- Workspace FAQs and more
- Content Analytics
- Analytics dashboards
- Guided analysis
- Components
- Overview
- Use components in Analysis Workspace
- Add component descriptions
- Annotations
- Scheduled projects
- Audiences
- Dimensions
- Metrics
- Segments
- Calculated metrics
- Overview
- Calculated metrics workflow
- Create calculated metrics
- Build calculated metrics
- Find metrics
- Metric type and attribution
- Build a participation metric
- Segmented metrics
- Stack and replace segments
- Filter calculated metrics
- Mark calculated metrics as favorites
- Copy calculated metrics
- Use functions
- Tag calculated metrics
- Approve calculated metrics
- Share calculated metrics
- Manage calculated metrics
- Examples
- Calculated metrics templates
- Basic functions
- Advanced functions
- Date ranges
- Alerts
- Exports
- Data Dictionary
- Report Builder
- Reporting Activity Manager
- Stitching
- Adobe integrations
- Data Governance
- Use cases
- Labs
- Troubleshooting
- Tech notes
- Customer Journey Analytics API
Flow
This article documents the Flow visualization in 
Customer Journey Analytics.
See Flow for the 
Adobe Analytics version of this article.
The 
Flow visualization shows customer paths through your websites and apps.
With the visualization you can:
- Visualize the customer journey through your website or application.
- Analyze where customers go before and after specified checkpoints, such as entry, a specific dimension, or exit.
- Create segments by designating a specific point in a chosen path.
See 
Create a flow visualization for a demo video.
This video demonstrates the functionality using Adobe Analytics. However, the functionality is similarly available in Customer Journey Analytics. Be aware of the differences in terminology between Adobe Analytics and Customer Journey Analytics (for example “visits” versus “sessions”).
Inter-dimensional flows
You can show the flow between dimensions. For example, you might combine pages and departments in one diagram. In this case, your flow might go from the home page, to the Men page, then to the Shoes department.
Each column could show a different dimension. Drag a dimension and drop in a drop zone to add that dimension to the diagram.
Choose between Flow, Fallout, or Journey canvas visualizations
The Flow visualization has similarities with the Fallout visualization and the Journey canvas visualization, but with important differences.
Understand the differences
Various visualizations in Customer Journey analytics are designed to analyze the journeys you provide to your customers.
Use the following information to choose the visualization that best meets your needs.
| Function | Journey canvas | Fallout | Flow |
|---|---|---|---|
| Predefined sequence of pages | YesCombines predefined and exploratory analysis. The eventual path is used when using predefined nodes on the path (visitors are counted as long as they eventually move from one predefined node to the other). The immediate (not eventual) next nodes can also be shown by showing the top nodes based on existing nodes. | YesThe path can be an eventual path or can be constrained to the next touchpoint | No |
| Exploratory sequence of pages (ad hoc analysis) | YesCombines predefined and exploratory analysis. The eventual path is used when using predefined nodes on the path (visitors are counted as long as they eventually move from one predefined node to the other). The immediate (not eventual) next nodes can also be shown by showing the top nodes based on existing nodes. | LimitedAllows you to right-click and view immediate fallout in a Freeform table. | YesExploratory analysis only. Always within one dimension instance between nodes. This means that each node shows the immediate (not eventual) next touchpoint along the path. |
| Shows where people left (fell out) and continued through (fell through) | YesShows for both predefined and exploratory journeys. | YesShows predefined journeys | YesShows for exploratory journeys |
| Linear journeys | Yes | Yes | No |
| Non-linear journeys with multiple entry points and paths | Yes | No | Yes |
| Primary metric | Any metric, including calculated metrics. | Only Session or Person | Only Occurrences (Path views) |
| Secondary metric | Yes Any metric, including calculated metrics. |
No | No |
| Component support in nodes or touchpoints | Metrics, dimension items, segments, and date ranges. | Metrics, dimension items, segments, and date ranges. | Only dimension items (except for the starting and ending touchpoint) |
| Compare segments | No | Yes Perform side-by-side comparisons of two different segments in the same report. |
No |
| Drag-and-drop component interaction | Yes | Yes | No |
| Adobe Journey Optimizer journeys | YesOpen journeys from Journey Optimizer for deeper analysis and customization. | No | No |
When to use Flow
Flow visualizations are best suited for:
-
Exploratory, ad hoc analysis for the immediate next touchpoint on the path. (Use Journey canvas for journeys with a predefined sequence of pages, or those that use an eventual path.)
-
Non-linear journeys with multiple entry points and paths. (Use Journey canvas for journeys with a predefined sequence of pages.)
Use the table above to understand the differences between Flow, Fallout, and Journey canvas.
