Flow

Last update: 2024-10-15
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The GraphPathing Flow visualization shows customer paths through your websites and apps.

With the visualization you can:

  • Visualize the customer journey through your website or application.
  • Analyze where customers go before and after specified checkpoints, such as entry, a specific dimension, or exit.
  • Create filters by designating a specific point in a chosen path
 View a video demonstration of the Flow visualization.

This video demonstrates the functionality using Adobe Analytics. However, the functionality is similarly available in Customer Journey Analytics. Be aware of the following differences in terminlogy.

Adobe Analytics Customer Journey Analytics
Segments Filters
Visitor Person
Visit Session
Hit Event

Inter-dimensional flows

You can show the flow between dimensions. For example, you might combine pages and departments in one diagram. In this case, your flow might go from the home page, to the Men page, then to the Shoes department.

Each column could show a different dimension. Drag a dimension and drop in a drop zone to add that dimension to the diagram.

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Choose between Flow, Fallout, or Journey canvas visualizations

The Flow visualization has similarities with the Fallout visualization and the Journey canvas visualization, but with important differences.

Understand the differences

Various visualizations in Customer Journey analytics are designed to analyze the journeys you provide to your customers.

Use the following information to choose the visualization that best meets your needs.

Function Journey canvas Fallout Flow
Predefined sequence of pages Yes
Combines predefined and exploratory analysis. The eventual path is used when using predefined nodes on the path (visitors are counted as long as they eventually move from one predefined node to the other). The immediate (not eventual) next nodes can also be shown.		 Yes
The path can be an eventual path or can be constrained to the next touchpoint		 No
Exploratory sequence of pages (ad hoc analysis) Yes
Combines predefined and exploratory analysis. The eventual path is used when using predefined nodes on the path (visitors are counted as long as they eventually move from one predefined node to the other). The immediate (not eventual) next nodes can also be shown.		 Limited
Allows you to right-click and view immediate fallout in a Freeform table.		 Yes
Exploratory analysis only. Always within one dimension instance between nodes. This means that each node shows the immediate (not eventual) next touchpoint along the path.
Shows where people left (fell out) and continued through (fell through) Yes
Shows for both predefined and exploratory journeys		 Yes
Shows predefined journeys		 Yes
Shows for exploratory journeys
Linear journeys Yes Yes No
Non-linear journeys with multiple entry points and paths Yes No Yes
Primary metric Any metric, including calculated metrics Only Session or Person Only Occurrences (Path views)
Secondary metric Yes

Any metric, including calculated metrics

 No No
Component support in nodes or touchpoints Metrics, dimension items, filters, and date ranges. Metrics, dimension items, filters, and date ranges. Only dimension items (except for the starting and ending touchpoint)
Compare filters No Yes

Perform side-by-side comparisons of two different filters in the same report.

 No
Drag-and-drop component interaction Yes Yes No
Adobe Journey Optimizer journeys Yes
Open journeys from Journey Optimizer for deeper analysis and customization		 No No

When to use Flow

Flow visualizations are best suited for:

  • Exploratory, ad hoc analysis for the immediate next touchpoint on the path. (Use Journey canvas for journeys with a predefined sequence of pages, or those that use an eventual path.)

  • Non-linear journeys with multiple entry points and paths. (Use Journey canvas for journeys with a predefined sequence of pages.)

Use the table above to understand the differences between Flow, Fallout, and Journey canvas.

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