Treemap

Last update: 2025-01-31
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This article documents the Treemap visualization in CustomerJourneyAnalytics Customer Journey Analytics.
See Treemap for the AdobeAnalytics Adobe Analytics version of this article.

Use a GraphTree Treemap visualization to display hierarchical (tree-structured) data as a set of nested rectangles.

Each branch of the tree is given a rectangle, which is then tiled with smaller rectangles representing sub-branches.

Treemap example showing tiles of smaller rectrangles representing sub-branches.

With a treemap, you can see patterns that would be difficult to spot in other ways. Using the color and size of the dimensions you can discover how dimensions are correlated and if a certain dimension is particularly relevant. A second advantage of treemaps is that, by construction, treemaps make efficient use of space.

See VideoCheckedOut Treemap visualization for a demo video.

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