Use the information on this page when answering questions in the Customer Journey Analytics Upgrade Guide.
To access the guide from Customer Journey Analytics, select the Workspace tab, then select Upgrade to Customer Journey Analytics in the left panel. Follow the on-screen instructions.
The following list shows only those Customer Journey Analytics features that require consideration during the upgrade process. For a comprehensive list that shows which Adobe Analytics features are fully supported, partially supported, or not supported in Customer Journey Analytics, see Customer Journey Analytics feature support.
Consider which of the following Customer Journey Analytics features you want to adopt when you upgrade to Customer Journey Analytics:
Customer Journey Analytics is combined with Experience Platform’s ability to hold all kinds of data schemas and types. Using Experience Data Model (XDM), data can be uniformly represented and organized, ready for combination and exploration. Adobe Analytics is predominantly focused on web and mobile analytics data with some capabilities to import data.
You can create and publish audiences discovered in Customer Journey Analytics to Real-Time Customer Profile in Adobe Experience Platform for customer targeting and personalization.
Target Reporting in Customer Journey Analytics enables you to measure and report on Adobe Target activities directly in Customer Journey Analytics. However, Adobe recommends integrating with Adobe Journey Optimizer for personalization use cases.
