Use the personalization object for use with Adobe Journey Optimizer

Last update: 2025-03-11
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NOTE

Use the information on this page when answering questions in the Customer Journey Analytics Upgrade Guide.

To access the guide from Customer Journey Analytics, select the Workspace tab, then select Upgrade to Customer Journey Analytics in the left panel. Follow the on-screen instructions.

By leveraging the state-of-the-art technologies in supervised machine learning and deep learning, Personalized optimization allows a business user (marketer) to define business goals and utilizes their customer data to train business-oriented models to serve personalized offers and maximize KPIs.

  1. Follow the information in Personalized optimization model in the Journey Optimizer Guide.

  2. Continue following the recommended upgrade steps or the dynamically generated upgrade steps in the Customer Journey Analytics Upgrade Guide. To access the guide from Customer Journey Analytics, select the Workspace tab, then select Upgrade to Customer Journey Analytics in the left panel. Follow the on-screen instructions.

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