Create a tag for your property

Last update: 2025-03-11
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NOTE

Follow the steps on this page only after you complete all previous upgrade steps. You can follow the recommended upgrade steps (recommended for most organizations), or you can follow steps that are dynamically generated for your organization with the Customer Journey Analytics Upgrade Guide.

  • Recommended upgrade steps (Recommended for most organizations)

    A set of steps that lead to an ideal Customer Journey Analytics implementation.

    For detailed information, see Upgrade from Adobe Analytics to Customer Journey Analytics.

  • Customer Journey Analytics Upgrade Guide (Custom steps tailored to the specific needs of your organization)

    A new upgrade guide is available that dynamically generates upgrade steps that are tailored for your organization and your unique circumstances.

    To access the guide from Customer Journey Analytics, select the Workspace tab, then select Upgrade to Customer Journey Analytics in the left panel. Follow the on-screen instructions.

You can use the Tags feature within Adobe Experience Platform to implement code on your site to collect data. This tag management solution lets you deploy code alongside other tagging requirements. Tags offer seamless integration with Adobe Experience Platform using the Adobe Experience Platform Web SDK extension.

The following information describes how to create a tag for your property. For supplemental information, see the Configure the Web SDK tag extension in the Experience Platform documentation. The Web SDK includes the Adobe Experience Cloud ID Service natively, so you do not need to add the ID service extension to your tag.

A property is basically a container that you fill with extensions, rules, data elements, and libraries as you deploy tags to your site. Many people create a property for each website (or group of closely related sites) where they want to deploy the same set of tags. For more about properties, see Properties in the Experience Platform data collection documentation.

To create a tag for your property:

  1. Log in to experience.adobe.com using your Adobe ID credentials.

  2. In Adobe Experience Platform, go to Data Collection > Tags.

  3. Select New Property.

    Name the tag, select Web and enter a domain name. Select Save to continue.

    Create a property

  4. Continue following the recommended upgrade steps or the dynamically generated upgrade steps in the Customer Journey Analytics Upgrade Guide. To access the guide from Customer Journey Analytics, select the Workspace tab, then select Upgrade to Customer Journey Analytics in the left panel. Follow the on-screen instructions.

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