Integrate Journey Optimizer

Adobe Journey Optimizer helps you deliver connected, contextual, and personalized experiences. It helps expose your customers to the next step in their customer journey.

You can configure data generated by Journey Optimizer to perform advanced analysis in Customer Journey Analytics. You can configure this integration automatically. If needed, you can make additional, manual customizations to the datasets, dimensions, or metrics that are available in your connection or data views.

Automatically configure Journey Optimizer integration

Journey Optimizer supports using Customer Journey Analytics as the reporting engine. See Get started with the new Reporting interface in the Journey Optimizer documentation.

When you have enabled Customer Journey Analytics reporting for Journey Optimizer, automatically a connection and data view are created for the specific sandbox.

Connection

The connection has the name AJO Enabled Connection (sandbox name) and has the following out of the box values for configuration and datasets:

Dataset name	Schema	Dataset type	Data source type	Person Id	Key	Matching Key	Import new data	Backfill data
AJO Entity Dataset	AJO Entity Record Schema	Lookup	Other	-	_id	_experience. decisioning. propositions. scopeDetails. correlationID	On	Off
Journey Step Events	Journey Step Event schema for Journey Orchestration	Event	Other	IdentityMap(<primary>)	-	-	On	Off
AJO Email Tracking Experience Event Dataset	AJO Email Tracking Experience Event Schema	Event	Other	IdentityMap(<primary>)	-	-	On	Off
AJO Message Feedback Event Dataset	AJO Message Feedback Event Schema	Event	Other	IdentityMap(<primary>)	-	-	On	Off
AJO Push Tracking Experience Event Dataset	AJO Push Tracking Experience Event Schema	Event	Other	IdentityMap(<primary>)	-	-	On	Off

Data view

The data view has the name AJO Enable Data View (sandbox name).

• In the Configure tab, the following values are configured out of the box.

  Settings	Value
  Connection	AJO Enabled Connection (sandbox name)
  Name	AJO Enabled Data View (sandbox name)
  External ID	AJO_Enabled_Data_View__sandbox_name_ (derived from the name)
  Description	undefined

  Compatibility

  Value

  Set as the default data view in Adobe Journey Optimizer

  Enabled (default). This configuration option allows you to designate a data view to use with Journey Optimizer, without the need for manual configuration. For information how to enable this configuration option (if not already enabled by default), see the Compatibility section in Create or edit a data view. When you disable the option, a dialog prompts you whether you want to continue changing the default data view. When you select Continue, you need to select another data view as the default data view. Select Confirm to confirm your selection. Select Cancel to cancel changing the default data view.

  Containers	Value
  Person container name	Person
  Session container name	Session
  Event container name	Event

  Calendar	Value
  Time zone	Time zone conforming to your location
  Calendar type	Gregorian
  First month of the year	January
  First day of the week	Sunday

• In the Components tab:

  • All metrics and dimensions that have (AJO) appended to their name are added automatically as part of this automatic configuration.
  • Some of the metrics or dimensions that have been added automatically are based on derived fields. These derived fields are specifically created for this integration. For example, the metric Landing Page Clicks (AJO) is based on the Landing Page Clicks derived field.
  • Some of the metrics or dimensions have additional configuration. For example, Spam Complaint (AJO) does have Format and Include Exclude Values settings applied.
  • All automatically added metrics and dimensions do have a context label named :name_of_metric_or_dimension. For example, the Landing Page Clicks (AJO) metric has the context label :Landing page clicks (AJO).

• In the Settings tab, no specific configuration values are applied

Manually configure a data view to be used with Journey Optimizer

The following sections describe how you can manually use data, generated by Journey Optimizer, to perform advanced analysis in Customer Journey Analytics. This manual configuration is necessary only if the automatic configuration option is insufficient for your needs.

Send data from Journey Optimizer to Experience Platform

Adobe Experience Platform serves as the central data source and link between Journey Optimizer and Customer Journey Analytics. See Get started with Datasets in the Journey Optimizer user guide for steps on how to send Journey Optimizer data to Experience Platform as a dataset.

Create a connection

Once Journey Optimizer data is in Adobe Experience Platform, you can Create a connection based on your Journey Optimizer datasets. Or you can add Journey Optimizer datasets to an existing connection.

Select and configure the following datasets:

Configure the Data view

After a connection is created, you can create one or more Data Views to configure the desired dimensions and metrics available in Customer Journey Analytics.

Configure dimensions

You can create the following dimensions in a data view to achieve approximate parity with similar dimensions in Journey Optimizer. See Component settings in the Data View Manager for details on dimension customization options.

Configure metrics

You can create the following metrics in a data view to achieve approximate parity with similar metrics in Journey Optimizer. See Component settings in the Data View Manager for details around metrics customization options.