Paid Search Detection

Last update: 2024-01-25
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Paid Search Detection differentiates paid from natural searches in the Search Engines and Search Keywords reports. You can specify the search engines where you use paid ads, and specify a character string found in the URL of a visit from a paid ad.

Configuration options

The following table describes the fields and options you use to configure paid search detection.

Option Description
Search Engine Select a search engine from the drop-down list. You specify the engine if you use different query string parameters for different search engines. Usually, the value Any is sufficient.
Query string Specifies a string for a case-sensitive match with any part of the query string parameter, which is the part of the url after the “?”.
Note: Paid Search Detection is case sensitive. For example, a rule that specifies “PID” as a query string parameter will not match “pid”. If your organization uses mixed cases, place the exact values as separate rules, so all desired query string parameters can be caught.

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