This article documents the Segment comparison panel in Adobe Analytics.
There is no equivalent panel in Customer Journey Analytics.
The Segment comparison panel is a tool part of Segment IQ that discovers the most statistically significant differences among an unlimited number of segments. The feature iterates through an automated analysis of all dimensions and metrics that you have access to. It automatically uncovers key characteristics of the audience segments that are driving your company’s KPIs and lets you see how much any segments overlap.
See Segment comparison for a demo video.
To use an Attribution panel:
Create an Attribution panel. For information about how to create a panel, see Create a panel.
Specify the input for the panel.
Observe the output for the panel.
You can configure the Segment comparison panel using these input settings:
Input | Description |
---|---|
Add a segment | Select the dimension you want to compare against. |
Compare against | Select the dimension you want to use to compare the inital selected segment. If you do not select a specific segment, the default segment Everyone else is used. |
Show / hide advanced settings | Select Show advanced settings to configure Excluded components, select Hide advanced settings to hide Excluded components. |
Excluded components | Components you can specify, like Dimensions, Metrics or Segments for exclusion.
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Select Build to build the panel.
Once Adobe Analytics finishes analyzing the two desired segments, the output panesl shows results through several visualizations:
Visualization | Description |
---|---|
Size and overlap | Illustrates with a Venn visualization the comparative sizes of each selected segment and how much they overlap with each other. |
Unique visitors for 1st segment | A Summary number visualization showing the unique visitors for the first segement (in the example Single Page Visits) |
Unique visitors for 2nd segment | A Summary number visualization showing the unique visitors for the second segement (in the example First Time Visits) |
Top metrics agains Segments | A Freeform table showing top metrics for the selected segments. |
Metric over time by Segment | A Line visualization showing the metrics over time for the selected segments. |
Top dimension items against Segments | A Freeform table showing the mixed dimension items for the selected segments. |
Dimension items by Segments | A Horizontal bar visualization showing the dimension items by segment. |
Top segments against Segments | A Freeform table that shows the top segments against Segments. |
Segment overlap | A Venn visualization that shows the segment overlap. |
Use to reconfigure and rebuild the panel.