Bullet graph

Last update: 2025-01-29
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This article documents the Bullet visualization in AdobeAnalytics Adobe Analytics.
See Bullet for the CustomerJourneyAnalytics Customer Journey Analytics version of this article.

The GraphBullet Bullet visualization shows how a metric compares to, or measures against, performance ranges (goals).

Bullet graph visualization

The bullet graph features a single, primary measure (for example, current year-to-date revenue) and allows you to enter qualitative ranges performance ranges (for example, compared to a target revenue). You can specify high, medium, and low goal ranges. You can specify goal ranges in Setting Settings.

See VideoCheckedOut Bullet graph visualization for a demo video.

Settings

You can define specific settings for a Bullet visualization.

Setting Description
Bullet options Specify values for High goal, Mid goal and Low goal in the Bullet visualization.
High goal is the is the main goal you are aiming for. Low goal and Mid goal create ranges below the High goal. Note: when the Percentages option is checked, enter goals as whole numbers. For example: 20 if your goal is twenty percent.

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