Fallout overview

Fallout visualizations provide more options to build your fallout reports. Fallout reports show where visitors left (fell out) and continued through (fell through) a predefined sequence of pages.

Fallout visualizations let you

• Perform side-by-side comparisons of two different segments in the same report.
• Drag, drop, and rearrange funnel steps (touchpoints)
• Mix and match values from different dimensions and metrics
• Create a multi-dimensional fallout report
• Identify where customers go immediately after falling out

Fallout displays conversion and fallout rates between each step or touchpoint in a sequence.

For example, you can track a visitor’s fallout points during a purchase process. Just select a beginning touchpoint and a conclusion touchpoint, and add intermediate touchpoints to create a website navigation path. But you can also do multi-dimensional fallouts.

A fallout visualization is useful for analyzing:

• Conversion rates through specific processes on your site (such as a purchase or registration process).
• General, wider-scope traffic flows: Of the people who saw the home page, this flow shows how many went on to perform a search, and then how many of them eventually went on to look at a specific item.
• Correlations between events on your site. Correlations show what percentage of people who looked at your privacy policy went on to purchase a product.