- Analytics Tools Guide
- Analytics Release Notes
- Get started with Adobe Analytics
- Landing page
- Analysis Workspace
- Analysis Workspace overview
- Projects
- Reports
- Templates
- Components
- Visualizations
- Visualizations overview
- Manage data sources
- Freeform table
- Cohort Table
- Fallout
- Flow
- Area and area stacked
- Bar and bar stacked
- Bullet graph
- Combo chart
- Donut
- Histogram
- Horizontal Bar and Horizontal Bar Stacked
- Key metric summary
- Line
- Map
- Scatterplot
- Section header
- Summary Number and Summary Change
- Text
- Tree map
- Venn
- Panels
- Curate, Share, and Schedule projects
- Attribution
- Journey IQ
- Segment IQ
- Anomaly Detection
- User preferences
- Workspace FAQs
- Report Builder
- Legacy Report Builder
- Legacy Adobe Report Builder help
- Legacy Report Builder setup
- Report Builder toolbar
- Data requests
- Data requests - Request Wizard Step 1
- Create a data request
- Report suites
- Manage segments
- Report types
- Import bookmarked reports and dashboard reportlets
- Date ranges
- Interactive controls
- Layout - Request Wizard Step 2
- Layout overview
- Metrics and dimensions
- Anomaly Detection
- Configure an anomaly detection request
- Format the date
- Format display headers
- Hide or show headers
- Delete output mapping
- Name a request
- Prepend and postpend text to cells
- Configure the custom layout
- Map metrics and dimensions to cells
- Create a microchart
- Filter dimensions
- Manage requests
- Manage requests - definitions
- Diagnostic messages
- Sort ascending or descending
- Protected worksheet elements
- Edit multiple requests
- Edit metrics across multiple requests
- Refresh a request
- Refresh requests for all sheets
- Add dependent requests
- Classification
- Copy requests
- Save a workbook with requests
- Specify conditional formatting
- Offline mode for creating and editing requests
- Report Builder options
- Schedule report requests
- Schedule a workbook
- Scheduled Task Manager
- Workbook Library
- Publish to Power BI with Report Builder 5.5
- Visual Basic macros
- Report Builder troubleshooting
- Report Builder FAQ
- Activity Map
- Adobe Analytics dashboards
- Labs
Visualizations overview
Workspace offers a number of visualizations that let you generate visual representations of your data, such as bar charts, donut charts, histograms, line charts, maps, scatterplots, and others. Most visualization types will be familiar to you if you use Adobe Analytics. However, Analysis Workspace provides visualization settings and many new or unique visualizations types with interactive capabilities.
Visualization types
The following visualization types are available in Analysis Workspace:
| Visualization name | Description |
|---|---|
| Area
|
Like a line graph, but with a colored area below the line. Use an area graph when you have multiple metrics and want to visualize the area expressed by the intersection of two or more metrics. |
| Bar
|
Shows vertical bars representing various values across one or more metrics. |
| Bullet graph
|
Shows how a value you are interested in compares to or measures against other performance ranges (goals). |
| Cohort table
|
A cohort is a group of people sharing common characteristics over a specified period. Cohort Analysis is useful for retention, churn or latency analysis. |
| Donut
|
Similar to a pie chart, this visualization shows data as parts or segments of a whole. |
| Fallout
|
Fallout reports show where visitors left (fell out) and continued through (fell through) a predefined sequence of pages. Can be set to eventual or exact sequences |
| Flow
|
Shows exact customer paths through your websites and apps. |
| Freeform table
|
A Freeform table is not merely a data table, but also an interactive visualization. It is the foundation for data analysis in Workspace. |
| Histogram
|
A histogram buckets visitors, visits or hits into buckets based on a metric volume. |
| Horizontal bar
|
Shows horizontal bars representing various values across one or more metrics. |
| Key metric summary
|
Shows how a metric is trending within a single timeframe, or lets you compare metric performance across two timeframes. |
| Line
|
Represents metrics using a line in order to show how values change over a period of time. A line chart uses time along the x-axis. |
| Map
|
Lets you build a visual map of any metric (including calculated metrics). |
| Scatterplot
|
Shows the relationship between dimension items and up to three metrics. |
| Summary number
|
Shows the selected cell as 1 large number. |
| Summary change
|
Shows the change between the selected cells as 1 large number/percent. |
| Text
|
Lets you add user-defined text to your Workspace. Helpful for adding additional context to your analysis and insights, in addition to leveraging panel/visualization descriptions |
| Treemap
|
Displays hierarchical (tree-structured) data as a set of nested rectangles. |
| Venn
|
Uses circles to depict the metric overlap of up to 3 segments. |
Add visualizations to a panel
-
Open the Analysis Workspace project where you want to add a visualization.
-
Use any of the following methods to add the visualization:
-
In the left panel, select
Visualizations, then drag a visualization to the panel where you want to add the visualization to. -
On the panel where you want to add the visualization, select
, then choose the icon that represents the visualization that you want to add. Hover over the icon for each visualization to see the name. -
Add a blank panel, then select the visualization that you want to add.
-
From the context menu of an existing visualization in your Analysis Workspace project, select Duplicate visualization or Copy visualization.
-
Use the Workspace Insert menu to insert a visualization.
-
From the context menu in a Freeform table, select Visualize. Then select the visualization from the submenu. Based on the current selection in the table, Workspace determines which visualization to offer and interprets the data to build the requested visualization.
-
Legend
A visualization legend helps you to relate date in a source table to plotted series in the visualization. The legend is interactive - you can select a legend item to show/hide a series in the visualization, which is helpful if you want to simplify the data being visualized.
Additionally, you can rename legend labels to help you make visuals more consumable. Note: legend editing does not apply to: Treemap, Bullet, Summary Change/Number, Text, Freeform, Histogram, Cohort or Flow visualizations.
To edit a legend label:
-
Right-click one of the legend labels.
-
Click Edit Label.
-
Enter the new label text.
-
Press Enter to save.
Settings
Which visualization settings are available depends on the visualization. The table below summarizes the most common settings. Some visualizations do have specific settings. See the individual visualization documentation for more details.
| Option | Description |
|---|---|
| Visualization type | Change the type of visualization used to visualize the data. |
| Granularity | Change the time granularity for trended visualizations. This change also applies to the data source table. |
| Percentages | Display values in percentages. |
| 100% stacked | Turn the chart into a 100% stacked visualization. Only applicable for an area, bar and horizontal bar stacked visualization. |
| Legend visible | Show the legend text. |
| Limit max items | Limit the number of items that a visualization displays. When selected, define the number of max items. |
| Show annotations | Show the annotations made for this visualization. |
| Hide title | Hide the title of the visualization. |
| Anchor y-axis at zero | Force the bottom of the y-axis to zero. If all the values plotted on the chart are considerably above zero, the chart default makes the bottom of the y-axis non-zero. If you enable this option, the y-axis is forced to zero (and the chart is redrawn). |
| Display dual axis | Display left and right y-axes for two different metrics. This option only applies if you have two metrics. Dual axes are helpful when plotted metrics are of different magnitudes. |
| Show x-axis | Show the x-axis in the visualization. |
| Show y-axis | Show the y-axis in the visualization. |
| Show barbells on lines | Show barbells on the line visualization in a combo chart visualization. |
| Normalization | Force metrics to equal proportions. Equal proportions are helpful when plotted metrics are of different magnitudes. |
| Show anomalies | Enhance line graphs and freeform tables by displaying anomaly detection. Anomaly detection in line visualizations includes an expected value (dashed line) and an expected range (shaded band). |
| Show forecast | Enhance line graphs and freeform tables by displaying forecast values. |
| Show min | Show the minimal value in the visualization. |
| Show max | Show the maximal value in the visualization. |
| Show trendline | Show a trendline in the visualization. When selected, you can select the type of trendline from the dropdown menu. |
You can customize the settings for all visualizations that you create. For more information, see User preferences.
Context menu
Use the context menu (available through alternate select, for example, right-click when using a mouse) on a visualization header to access additional functionality for a visualization. Not all options are available for all visualizations.
| Option | Description |
|---|---|
| Insert copied visualization | Paste (insert) a copied visualization to another place within the project, or into a completely different project. |
| Copy data to clipboard | Copy data from the visualization onto the clipboard. |
| Copy selection to clipboard | Copy the selection from the visualization onto the clipboard. |
| Download items as CSV (dimension name) | Download the dimension items (to a maximum of 50,000) of the visualization to your local device. A maximum of 50,000 dimension items for the selected dimension. |
| Copy visualization | Copy the visualization, so that you can insert the visualization to another place within the project, or into a completely different project. |
| Download data CSV | Download the displayed data of the visualization to your local device. |
| Duplicate visualization | Make an exact duplicate of the visualization. |
| Edit description | Add (or edit) a text description for the visualization. See Text. |
| Get visualization link | Copy and share a link directly to the visualization. A Share link dialog displays the link. Select Copy to copy the link to your clipboard. |
| Start over | Delete the configuration for the current visualization so you can re-configure it from scratch. |
Configuration
Some visualizations (like Cohort table, Fallout, Flow, and others) have a configuration dialog to assist you in building the visualization. Use 
at the top of the visualization to access and change the configuration.
Visualize
If you are not sure which visualization to pick, select 
Visualize in any freeform table row (available on hover). This selection is the fastest way to add a visualization. Analysis Workspace takes an educated guess at which visualization would best fit your data. For example, if you have one row selected, it creates a trended line graph. If you have three filter rows selected, it creates a venn diagram.
