Map

The Map visualization in Analysis Workspace

• allows you to build a visual map of any metric (including calculated metrics),
• is useful for identifying and comparing metric data across different geographic regions,
• can support 2 data sources: latitude/longitude from mobile usage or geographic dimension for web usage,
• supports PDF export, and
• leverages WebGL for graphics display. If your graphics drivers do not support WebGL rendering, you may need to update your drivers.

Use

1. Add a Map visualization. See Add a visualization to a panel. You can only drag a Map visualization on top of a Freeform table.

   

2. From the drop-down lists, select a metric. Or drag in a metric from the list of metrics (including calculated metrics).

3. Specify the data source that you want to draw from. This dialog appears only if you have location tracking enabled for mobile app data.

   Source	Description
   Mobile Lat/Long	This option represents mobile app data. You see this option only if you have enabled it for your report suite in Analytics > Admin > Report Suites > (select report suite) > Edit Settings > Mobile Management > Enable Location Tracking. This settings is the default (if location tracking is enabled).
   Geographic Dimension	This option represents geo segmentation data about visitor location based on the visitor’s IP address. This data gets transformed into Country, Region, and City. Note that it does not go to the DMA or Zip Code level. Almost all report suites have this dimension enabled. If yours does not, contact Adobe Customer Care to have geographic reports enabled.

4. Select Build.

   A world map visualization with bubbles is generated.

   

5. You can now:

   • Zoom into this map to magnify certain areas by double-clicking the map or by using your scroll wheel. The map zooms according to where you have placed your cursor. Through zoom interaction, the required dimension (country > state > city) is automatically updated, based on the zoom level.

   • Compare two or more map visualizations in the same project by placing them side by side.

   • Show period-over-period (such as, year-over-year) comparisons:

     • Show negative numbers: For example, if you are plotting a year-over-year metric, the map can show -33% over New York.
     • With metrics that are of type percent, clustering averages the percentages together.
     • A green/red color scheme: Positive/Negative

   • Rotate the map in 2D or 3D by holding the Ctrl key and moving the map.

   • Toggle to a different view, such as the heat map, using the settings described below. Note that the bubble view is the default setting.

6. Save the project to save all map settings (coordinates, zoom, rotation).

7. The freeform table, below the visualization, can be populated by dragging in location dimensions and metrics from the left rail.

Configure

To reconfigure the Map visualization, select .

Settings

To define settings for the visualization, select .