- Analytics Tools Guide
- Analytics Release Notes
- Get started with Adobe Analytics
- Landing page
- Analysis Workspace
- Analysis Workspace overview
- Projects
- Reports
- Templates
- Components
- Visualizations
- Visualizations overview
- Manage data sources
- Freeform table
- Cohort Table
- Fallout
- Flow
- Area and area stacked
- Bar and bar stacked
- Bullet graph
- Combo chart
- Donut
- Histogram
- Horizontal Bar and Horizontal Bar Stacked
- Key metric summary
- Line
- Map
- Scatterplot
- Section header
- Summary Number and Summary Change
- Text
- Tree map
- Venn
- Panels
- Curate, Share, and Schedule projects
- Attribution
- Journey IQ
- Segment IQ
- Anomaly Detection
- User preferences
- Workspace FAQs
- Report Builder
- Legacy Report Builder
- Legacy Adobe Report Builder help
- Legacy Report Builder setup
- Report Builder toolbar
- Data requests
- Data requests - Request Wizard Step 1
- Create a data request
- Report suites
- Manage segments
- Report types
- Import bookmarked reports and dashboard reportlets
- Date ranges
- Interactive controls
- Layout - Request Wizard Step 2
- Layout overview
- Metrics and dimensions
- Anomaly Detection
- Configure an anomaly detection request
- Format the date
- Format display headers
- Hide or show headers
- Delete output mapping
- Name a request
- Prepend and postpend text to cells
- Configure the custom layout
- Map metrics and dimensions to cells
- Create a microchart
- Filter dimensions
- Manage requests
- Manage requests - definitions
- Diagnostic messages
- Sort ascending or descending
- Protected worksheet elements
- Edit multiple requests
- Edit metrics across multiple requests
- Refresh a request
- Refresh requests for all sheets
- Add dependent requests
- Classification
- Copy requests
- Save a workbook with requests
- Specify conditional formatting
- Offline mode for creating and editing requests
- Report Builder options
- Schedule report requests
- Schedule a workbook
- Scheduled Task Manager
- Workbook Library
- Publish to Power BI with Report Builder 5.5
- Visual Basic macros
- Report Builder troubleshooting
- Report Builder FAQ
- Activity Map
- Adobe Analytics dashboards
- Labs
Metrics and dimensions overview
A new and streamlined Report Builder was released on October 16, 2024. It is supported on Mac, Windows, and web browsers.
This Legacy Report Builder add-in version still works. You can convert your legacy workbooks to the new Report Builder.
Add metrics and dimensions in the Request Wizard: Step 2 to define the Analytics layout of the data in your request. The list of metrics and dimensions in Report Builder follow the menu layout displayed in Reports and Analytics.
Metrics are numeric values. They consist of quantitative information about activity on your website, such as Page Views, Visitor Profile, Click-throughs, Reloads, Average Time Spent, Date, Units, and so on. Report Builder organizes metrics in several groups, which follow standard grouping in Analytics:
- Standard Traffic: Displays the metric based on the line item specified. For example, in a Pages report, the Visits metric displays the number of visits to that specific page.
- Standard Commerce: Metrics such as Revenue, Orders, and Checkouts.
- Total metrics: Displays the metric based on the reporting date range, regardless of line item. This metric is identical to the total at the bottom of its respective analytics report.
- Participation
- Calculated
Dimensions are non-numeric values and dates, such as gender, month, age, loyalty, monitor resolution, and so on. Dimensions are descriptions or characteristics of metric data that can be viewed and compared, such as in breakdown reports.
