Search keyword

The ‘Search keyword’ dimension reports the search keywords that visitors use to reach your site.

A referrer must meet both of the following to classify as a search keyword:

• The referring domain is recognized by Adobe as a valid Search engine;
• A keyword query string parameter exists in the referring URL. If the keyword query string exists but does not contain a value, it groups under the dimension item "Keyword unavailable".

If you want to distinguish paid and natural search, Paid search detection is required. Multiple dimensions are available for search keywords:

• Search keyword: The search keyword used to reach your site, regardless of if it is paid or natural.
• Search keyword - paid: The search keyword used to reach your site, which matched paid search detection.
• Search keyword - natural: The search keyword used to reach your site, which did not match paid search detection.

Populate this dimension with data

This dimension references multiple lookup tables internal to Adobe. Each value is based on the referrer of the hit, which depends on Internal URL filters. Make sure that the referrer dimension and internal URL filters are configured correctly.

Dimension items

Dimension items include search keywords used to reach your site. The "Unspecified" dimension item is all non-search traffic.