This page describes the available dimensions when you enable Media Ads for a report suite. See Streaming Media ad metrics for available metrics.
Streaming Media ad dimensions provide supplemental reporting functionality to data collection through streaming media collection libraries. Use of these dimensions require the Adobe Streaming Media Collection. Contact your Adobe Account Team for details.
When you enable Media Ads under Media reporting, the following dimensions are available:
Dimension name | Description | Sent with | Context data variable |
---|---|---|---|
Ad | The unique identifier for the ad. | Ad Start, Ad Close | a.media.ad.name |
Ad name (variable) | The friendly name of the ad. A classification dimension named ‘Ad name’ is also available, which provides a similar purpose. This dimension and the classification are treated as two distinct dimensions. | Ad Start, Ad Close | a.media.ad.friendlyName |
Ad player name | The name of the player that renders the ad. | Ad Start, Ad Close | a.media.ad.playerName |
Ad length (variable) | The length of the video ad, in seconds. | Ad Start, Ad Close | a.media.ad.length |
Ad pod | The unique identifier for the ad pod. | Ad Start, Ad Close | a.media.ad.pod |
Ad in pod position | The index position of the ad inside the parent ad break (0-indexed). | Ad Start, Ad Close | a.media.ad.podPosition |
Advertiser | The company or brand featured in the ad. | Ad Start, Ad Close | a.media.ad.advertiser |
Campaign ID | The ID of the ad campaign | Ad Start, Ad Close | a.media.ad.campaign |
In addition to the above dimensions, Adobe automatically creates the following classification dimensions. You must upload classification data to view reports that use these dimensions.
Classification name | Parent dimension | Description |
---|---|---|
Asset ID | Content | The unique identifier for the content of the media asset. Examples include the TV series episode identifier, movie asset identifier, or live event identifier. These IDs are typically derived from metadata authorities such as EIDR, TMS/Gracenote, Rovi, or from other proprietary or in-house systems. |
Content rating | Content | The rating as defined by TV parental guidelines. |
First air date | Content | The date when the content first aired on television. Since this classification dimension is a string, any date format is allowed. Adobe recommends using a consistent date format, such as YYYY-MM-DD . |
First digital date | Content | The date when the content first aired on any digital channel or platform. Since this classification dimension is a string, any date format is allowed. Adobe recommends using a consistent date format, such as YYYY-MM-DD . |
Ad length | Ad | The length of the video ad, in seconds. |
Ad name | Ad | The friendly name of the ad. It is the classification equivalent of ‘Ad name (variable)’. |
Creative ID | Ad | The ID of the ad creative. |
Pod name | Ad pod | The friendly name of the ad pod. |
Pod position | Ad pod | The offset of the ad break inside the content, in seconds. |