- Analytics Components Guide
- Analytics Release Notes
- Dimensions
- Dimensions overview
- Dimension compatibility
- Activity Map Link
- Activity Map Link By Region
- Activity Map Page
- Activity Map Region
- Ad Platform Consent
- All search page rank
- AM/PM
- Bot name
- Browser height
- Browser type
- Browser width
- Browser
- Campaigns
- Category
- Cities
- Color depth
- Connection type
- Consent management opt-in
- Consent management opt-out
- Cookie support
- Countries
- Custom link
- Customer loyalty
- Day of month
- Day of week
- Day of year
- Day
- Days before first purchase
- Days since last purchase
- Days since last visit
- Domain
- Download link
- Entry dimensions
- eVar
- eVar (Merchandising)
- Exit dimensions
- Exit link
- First touch channel
- First touch channel detail
- Hierarchy
- Hit depth
- Hit type
- Hour of day
- Hour
- Identified state
- Java enabled
- Language
- Last touch channel
- Last touch channel detail
- Marketing channel
- Marketing channel detail
- Minute
- Mobile lifecycle dimensions
- Mobile lookup dimensions
- Monitor resolution
- Month of year
- Month
- Operating system types
- Operating systems
- Original referring domain
- Page URL
- Page
- Pages not found
- Paid search
- Persistent cookie support
- Product
- Prop
- Quarter of year
- Quarter
- Referrer type
- Referrer
- Referring domain
- Regions
- Return frequency
- Search engine
- Search keyword
- Server
- Single page visits
- Site section
- Streaming media core dimensions
- Streaming media ads
- Streaming media chapters
- Streaming media quality
- Streaming media audio metadata
- Streaming media video metadata
- Time prior to event
- Time spent on page
- Time spent per visit
- Tracking code
- Tracking opt-out reason
- US DMA
- US states
- Voice dimensions
- Visit depth
- Visit number
- Week
- Weekday/Weekend
- Year
- Zip code
- Metrics
- Metrics overview
- Count repeat instances
- Average page depth
- Average page views per visit
- Average session length
- Average time on site
- Bot occurrences
- Bot page views
- Bounce rate
- Bounces
- Cart additions
- Cart removals
- Cart views
- Carts
- Checkouts
- Content velocity
- Custom events
- Entries
- Exits
- Identified People
- Instances
- Mobile lifecycle metrics
- Mobile views
- New engagements
- Occurrences
- Orders per visit
- Orders
- Page events
- Page views
- Pages not found
- People with Experience Cloud ID
- People
- Product views
- Reloads
- Revenue
- Searches
- Single access
- Single page visits
- Streaming media core metrics
- Streaming media ads
- Streaming media chapters
- Streaming media player state tracking
- Streaming media quality
- Streaming media video metadata
- Time spent per visit
- Time spent per visitor
- Time spent overview
- Total seconds spent
- Unidentified People
- Unique devices
- Unique visitors
- Units
- Voice metrics
- Visitors with Experience Cloud ID
- Visits
- Segmentation
- Calculated metrics
- Calculated and Advanced Calculated metrics
- How-to videos
- Calculated metrics workflow
- Calculated metrics workflow
- Find metrics
- Build metrics
- Build a “Page Views per Visits” metric
- Build an “Order Assists” metric
- Build a “Participation” metric
- Metric type and attribution
- Segmented metrics
- Stack and replace segments
- Filtered and weighted metrics
- Use functions
- Tag calculated metrics
- Filter calculated metrics
- Mark calculated metrics as favorites
- Approve calculated metrics
- Share calculated metrics
- Copy calculated metrics
- Calculated metrics manager
- Metrics reference
- Virtual report suites
- Cross-Device Analytics
- Alerts
- Classifications
- Locations
- Scheduled projects
- Scheduled reports queue
- Real-time reporting
- Marketing Channels
Average page views per visit
The ‘Average page views per visit’ dimension shows how many page views occurred on average against your desired dimension. For time-based dimensions, you can see how the average number of page views within a visit trends over time. This metric is helpful when you want to understand how frequently dimension items appear in a visit.
Use this metric alongside another metric (such as Visits) to obtain better insights. If you use this metric by itself, you get dimension items containing anomaly page views per visit, which is typically not valuable.
How this metric is calculated
This metric is calculated using the formula Page viewsdivided byVisits.
Percentages above 100%
This metric frequently contains percentages above 100%. The denominator is the entire dimension’s average page views per visit, and the numerator is the dimension item’s average page views per visit. If the entire dimension’s average page views per visit is lower than a given dimension item’s average page views per visit, you’ll see percentages above 100%. Sorting ranked reports by this metric shows anomaly average page views per visit values, which is typically not valuable. Adobe recommends sorting by another metric, such as Visits, in ranked reports.
