The ‘Carts’ metric shows the number of hits where a visitor added their first product to a cart.
This metric counts the number of hits where scOpen
exists in the events
variable.
Since ‘Carts’, ‘Cart views’, and ‘Cart additions’ are events that require implementation, your organization decides the precise difference between these metrics. However, Adobe designed these metrics for the following logic:
When a customer adds their first product to a shopping cart, the intended behavior is that both ‘Carts’ and ‘Cart additions’ trigger. Again, these guidelines are not concrete; your organization determines the exact implementation logic.