Unidentified People

Last update: 2023-09-21
  • Topics:
  • Metrics
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The ‘Unidentified People’ metric is a Cross-Device analytics metric that counts the number of visitors that CDA could not identify.

How this metric is calculated

If a visitor remains unknown to the stitching service (there are hits coming from a device that could not be attributed to a specific person), then this metric increases.

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