Segments allow you to identify subsets of visitors based on characteristics or website interactions. Segments are designed as audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities.
Segments are based on a Visitor, Visit, and Hit level hierarchy using a nested container model. The nested containers allow you to define visitor attributes and actions based on rules between and within the containers. Analytics segments can be built, approved, shared, saved, and run across multiple products and capabilities in the Adobe Experience Cloud. Segments can be generated from a report, built into a dashboard report, or bookmarked for quick access.
You can build and save segments in the Segment Builder, or generate segments from a Fallout report (in Analysis Workspace). You can also employ and extend pre-built segments based on specific rules between nested containers, allowing you to filter results and apply to reports. In addition, segments can be used together as stacked segments.
Segments identify
Segments can be based in the following values:
When building audience segments in the Segment Builder, you define conditions using the AND and OR operators between containers.
AND | ||
OR | ||
This type of segment filters data sets based on characteristics joined using the AND and OR operators.
Analysis Workspace contains these additional features:
The Component rail on the left side of the screen shows segments that are created by you and your company and Adobe segments that are provided out of the box. When you click Show all, these segments typically appear at the bottom of the list and are identified by the Adobe logo to the right.
Sequential segments let you identify visitors based on navigation and page view across your site, providing a segment of defined actions and interactions. Sequential segments help you identify what a visitor likes and what a visitor avoids. When building sequential segments, the THEN operator is used to define and order visitor navigation.
Visit One | Visit Two | Visit Three |
---|---|---|
In the first visit, the visitor went to the main landing page A, excluded the campaign page B, and then viewed the Product page C. | In the second visit, the visitor again went to the main landing page A, excluded the campaign page B, and went again to the Product page C, and then to a new page D. | In the third visit, the visitor entered and followed that same path as in the first and second visits, then excluded page F to go directly to a targeted product page G. |
Sequential segments can be based on the following hit values:
THEN | ||
AND | ||
THEN | ||
OR | ||
A sequential segment filters data sets based on user actions using the THEN operator.
This video gives a short overview of what segment containers are and how to use them.
See Segment containers for a demo video.
You can access the Segment Builder by:
Displaying an existing report and clicking the Segments icon in the left navigation. In the segment rail that displays, then click Add, or
At the top of the Segment Manager, clicking + Add.
or
Clicking an existing segment title in the Segment Manager to edit the segment in the Segment Builder.
Access the Segment Manager by:
Going to Analytics > Components in the top navigation. Then click Segments, or
Displaying an existing report and clicking the Segments icon in the left navigation. Then click Manage, or
Pressing the slash key ‘/’ anywhere in the interface and searching for segment manager.
By default, all users can create and edit personal segments. However, Admins can decide who should have permissions to create segments and can assign them to specific groups. These segments can be shared directly with any other Analytics user.
Admins can edit any segment, and share segments with groups and with everyone in the organization. More…
Yes, Admins can see all segments within the Analysis Workspace user interface.
Report Builder displays segments that you own and segments that are shared with you.
Yes, all segments can be managed in the Segment Manager. Segment Manager displays segments that are visible to the owner (user who created the segment), shared users, and admin users. The segment selector displays segments that are owned by and shared with the user.
Admins can see all segments within the Analysis Workspace user interface.
Report Builder displays only segments built by you or segments that have been shared specifically with you.
If the segment was published to the Experience Cloud, you cannot delete it or edit it. However, you can copy it and edit the copied version.