Data column reference

Last update: 2025-01-08
  • Created for:
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    Admin

Use this page to learn what data is contained in each column. Most implementations don’t use every column, so this page can be referenced when determining which columns to include in a data feed export.

IMPORTANT

For any given column (for instance, one that is defined as 255 characters), a data feed can send additional characters due to the addition of characters escaping values in a string. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits.

Columns, Descriptions, and Data Types

NOTE

Most columns contain a similar column with a prefix of post_. Post columns contain values after server-side logic, processing rules, and VISTA rules. Adobe recommends using post columns in most cases. See Data feeds FAQ for more information.

Previous updates to this table can be found on this page’s commit history on GitHub.

Column name Column description Data type
accept_language Lists all accepted languages, as indicated in the Accept-Language HTTP header in an image request. char(20)
adload Media ad loads varchar(255)
aemassetid A multi-value variable corresponding to Asset IDs (GUIDs) of a set of Adobe Experience Manager Assets. Increments Impression Events. text
aemassetsource Identifies the source of the asset event. Used in Adobe Experience Manager. varchar(255)
aemclickedassetid Asset ID of an Adobe Experience Manager asset. Increments Click Events. varchar(255)
browser A numeric ID that represents the browser. References the browser.tsv lookup table. int unsigned
browser_height The Browser Height dimension. smallint unsigned
browser_width The Browser Width smallint unsigned
c_color Bit depth of the color palette. Used as part of calculating the Color depth dimension. AppMeasurement uses the JavaScript function screen.colorDepth(). char(20)
campaign The Tracking Code dimension. varchar(255)
carrier Adobe Advertising integration variable. Specifies the mobile carrier. The key value for carrier.tsv Dynamic lookup. varchar(100)
ch_hdr Client hints collected through the HTTP request header. text
ch_js Client hints collected through the User-Agent Client Hints JavaScript API. text
channel The Site sections dimension. varchar(100)
clickmaplink Activity Map link varchar(255)
clickmaplinkbyregion Activity Map link by region varchar(255)
clickmappage Activity Map page varchar(255)
clickmapregion Activity Map region varchar(255)
code_ver API or client SDK version used to compile and send the image request. char(16)
color Color depth ID based on the value of the c_color column. References the color_depth.tsv lookup table. smallint unsigned
connection_type A numeric ID that represents the connection type. The Connection type dimension. References the connection_type.tsv lookup table. tinyint unsigned
cookies The Cookie support dimension.
Y: Enabled
N: Disabled
U: Unknown		 char(1)
country A numeric ID that represents the country of the visitor. References the country.tsv lookup table. smallint unsigned
ct_connect_type Related to the connection_type column. The most common values are LAN/Wifi, Mobile Carrier, and Modem. char(20)
curr_factor Determines the currency decimal place, and is used for currency conversion. For example, USD uses two decimal places, so this column value would be 2. tinyint
curr_rate The exchange rate when the transaction occurred. Adobe partners with XE to determine the current day’s exchange rate. decimal(24,12)
currency The currency code that was used during the transaction. Set using currencyCode. char(8)
cust_hit_time_gmt Timestamp-enabled report suites only. The timestamp sent with the hit, based in UNIX® time. int
cust_visid The custom visitor ID, if set using visitorID. varchar(255)
daily_visitor A flag that determines if the hit is a new daily visitor. tinyint unsigned
dataprivacyconsentoptin The Consent management opt-in dimension. Multiple values can be present per hit, separated by a pipe (|). Valid values include DMP and SELL. varchar(100)
dataprivacyconsentoptout The Consent management opt-out dimension. Multiple values can be present per hit, separated by a pipe (|). Valid values include SSF, DMP, and SELL. varchar(100)
dataprivacydmaconsent A value that identifies if consent is acquired for sending data from Adobe Analytics through Adobe Advertising to third-party advertising providers (like Google). See Ad Consent for more information. varchar(100)
date_time The time of the hit in readable format, based on the report suite’s time zone. datetime
domain The Domain dimension. Based on the visitor’s Internet access point. varchar(100)
duplicate_events Lists each event that was counted as a duplicate. varchar(255)
duplicate_purchase A flag that determines if the purchase event for this hit is ignored because it is a duplicate. tinyint unsigned
duplicated_from Only used in report suites containing hit copy VISTA rules. Indicates which report suite that the hit was copied from. varchar(40)
ef_id The ef_id used in Adobe Advertising integrations. varchar(255)
evar1 - evar250 Custom variables 1-250. Used in eVar dimensions. Each organization uses eVars differently. The best place for more information on how your organization populates respective eVars would be a solution design document specific to your organization. varchar(255)
event_list Comma-separated list of numeric IDs that represent events triggered on the hit. Includes both default events and custom events 1-1000. Uses event.tsv lookup. text
exclude_hit A flag that determines if the hit is excluded from reporting. The visit_num column is not incremented for excluded hits.
1: Not used. Part of a scrapped feature.
2: Not used. Part of a scrapped feature.
3: No longer used. User agent exclusion
4: Exclusion based on IP address
5: Vital hit info missing, such as page_url, pagename, page_event, or event_list
6: JavaScript did not correctly process hit
7: Account-specific exclusion, such as in a VISTA rules
8: Not used. Alternate account-specific exclusion.
9: Not used. Part of a scrapped feature.
10: Invalid currency code
11: Hit missing a timestamp on a timestamp-only report suite, or a hit contained a timestamp on a non-timestamp report suite
12: Not used. Part of a scrapped feature.
13: Not used. Part of a scrapped feature.
14: Target hit that did not match up with an Analytics hit
15: Not currently used.
16: Advertising Cloud hit that did not match up to an Analytics hit		 tinyint unsigned
first_hit_page_url The very first URL of the visitor. varchar(255)
first_hit_pagename The Entry page original dimension. The original entry page name of the visitor. varchar(100)
first_hit_ref_domain The Original referring domain dimension. Based on first_hit_referrer. The very first referring domain of the visitor. varchar(100)
first_hit_ref_type A numeric ID that represents the referrer type of the very first referrer of the visitor. References the referrer_type.tsv lookup table. tinyint unsigned
first_hit_referrer The very first referring URL of the visitor. varchar(255)
first_hit_time_gmt Timestamp of the very first hit of the visitor in UNIX® time. int
geo_city The name of the city that the hit came from, based on IP. Used in the Cities dimension. char(32)
geo_country The abbreviation of the country that the hit came from, based on IP. Used in the Countries dimension. char(4)
geo_dma A numeric ID of the demographic area that the hit came from, based on IP. Used in the US DMA dimension. int unsigned
geo_region The name of the state or region that the hit came from, based on IP. Used in the Regions dimension. char(32)
geo_zip The zip code that the hit came from, based on IP. Helps populate the Zip code dimension. See also zip. varchar(16)
hit_source The source that the hit came from. Hit sources 1, 2, and 6 are billed.
1: Standard image request without timestamp
2: Standard image request with timestamp
3: Live data source upload with timestamps
4: Not used
5: Generic data source upload
6: Full processing data source upload
7: TransactionID data source upload
8: No longer used; Previous versions of Adobe Advertising Cloud data sources
9: No longer used; Adobe Social summary metrics
10: Audience Manager server-side forwarding used		 tinyint unsigned
hit_time_gmt The timestamp of the hit Adobe data collection servers received the hit, based in UNIX® time. int
hitid_high Used with hitid_low to identify a hit. bigint unsigned
hitid_low Used with hitid_high to identify a hit. bigint unsigned
hourly_visitor A flag that determines if the hit is a new hourly visitor. tinyint unsigned
ip The IPv4 address, based on the HTTP header of the image request. Mutually exclusive to ipv6; if this column contains a non-obfuscated IP address, ipv6 is blank. char(20)
ipv6 The compressed IPv6 address, if available. Mutually exclusive to ip; if this column contains a non-obfuscated IP address, ip is blank. varchar(40)
j_jscript Version of JavaScript supported by the browser. char(5)
java_enabled The Java enabled.
Y: Enabled
N: Disabled
U: Unknown		 char(1)
javascript A lookup ID of JavaScript version, based on j_jscript. References the javascript_version lookup table. tinyint unsigned
language A numeric ID that represents the visitor’s language. References the languages.tsv lookup table. smallint unsigned
last_hit_time_gmt Timestamp (in UNIX® time) of the prior hit. Used to calculate the Days since last visit dimension. int
last_purchase_num The Customer loyalty dimension. The number of previous purchases the visitor has made.
0: No prior purchases (not a customer)
1: 1 prior purchase (new customer)
2: 2 prior purchases (return customer)
3: 3 or more prior purchases (loyal customer)		 int unsigned
last_purchase_time_gmt Used in the Days since last purchase dimension. Timestamp (in UNIX® time) of the last purchase made. For first-time purchases and visitors that have not made a purchase before, this value is 0. int
latlon1 Location (down to 10 km) varchar(255)
latlon23 Location (down to 100 m) varchar(255)
latlon45 Location (down to 1 m) varchar(255)
mc_audiences List of Audience Manager segment IDs that the visitor belongs to. The post_mc_audiences column changes the delimiter to --**--. text
mcvisid Experience Cloud Visitor ID. 128-bit number consisting of two concatenated 64-bit numbers padded to 19 digits. varchar(255)
mobile_id If the user is using a mobile device, the numeric ID of the device. The key value for mobile_attributes.tsv Dynamic lookup. int
mobileaction Mobile action. Automatically collected when trackAction is called in mobile implementations. Allows for automatic action pathing in the app. varchar(100)
mobileappid Mobile app ID. Stores the application name and version in the following format: [AppName] [BundleVersion] varchar(255)
mobileappperformanceappid Used in the Apteligent data connector. The App ID used in Apteligent. varchar(255)
mobileappperformancecrashid Used in the Apteligent data connector. The crash ID used in Apteligent. varchar(255)
mobileappstoreobjectid Used in the Appfigures data connector. App store object ID. varchar(255)
mobilebeaconmajor Mobile Services beacon major varchar(100)
mobilebeaconminor Mobile Services beacon minor varchar(100)
mobilebeaconproximity Mobile Services beacon proximity varchar(255)
mobilebeaconuuid Mobile Services beacon UUID varchar(100)
mobilecampaigncontent The name or ID of the content that displayed the link. Populated by Mobile App Acquisition. varchar(255)
mobilecampaignmedium Marketing medium, such as banner or email. Populated by Mobile App Acquisition. varchar(255)
mobilecampaignname The name of the campaign, also stored in the campaign variable. Populated by Mobile App Acquisition. varchar(255)
mobilecampaignsource Original referrer, such as newsletter or social media network. Populated by Mobile App Acquisition. varchar(255)
mobilecampaignterm Paid keywords or other terms you want to track with this acquisition. Populated by Mobile App Acquisition. varchar(255)
mobiledayofweek Number of the weekday that the app was launched on. varchar(255)
mobiledayssincefirstuse Number of days since the app was run for the first time. varchar(255)
mobiledayssincelastuse Number of days since the app was last run. varchar(255)
mobiledeeplinkid Collected from the context data variable a.deeplink.id. Used in acquisition reports as an identifier for mobile acquisition link. varchar(255)
mobiledevice Mobile device name. On iOS, it is stored as a comma-separated 2-digit string. The first number represents the device generation, and the second number represents the device family. varchar(255)
mobilehourofday Defines the hour of the day that the app was launched. Follows 24-hour numerical format. varchar(255)
mobileinstalldate Mobile install date. Provides the date of the first time that a user opens the mobile app. varchar(255)
mobilelaunchnumber Increments by one each time the mobile app is launched. varchar(255)
mobilemessagebuttonname Collected from the context data variable a.message.button.id. Used for in-app messaging to identify the button that closed the message. varchar(100)
mobilemessageid In-app Message ID varchar(255)
mobilemessageonline In-app Message Online varchar(255)
mobilemessagepushoptin Collected from the context data variable a.push.optin. Set to “true” when the user opts in to push messaging; otherwise the value is “false”. varchar(255)
mobilemessagepushpayloadid Collected from the context data variable a.push.payloadid. Used in push messaging as the payload identifier. varchar(255)
mobileosversion Mobile Services operating system version varchar(255)
mobileplaceaccuracy Collected from the context data variable a.loc.acc. Indicates the accuracy of the GPS in meters at time of collection. varchar(255)
mobileplacecategory Collected from the context data variable a.loc.category. Describes the category of a specific place. varchar(255)
mobileplaceid Collected from the context data variable a.loc.id. Identifier for a given point of interest. varchar(255)
mobilepushoptin Mobile Services Push opt-in varchar(255)
mobilepushpayloadid Mobile Services Push payload ID varchar(255)
mobilerelaunchcampaigncontent Mobile Services launch content varchar(255)
mobilerelaunchcampaignmedium Mobile Services launch medium varchar(255)
mobilerelaunchcampaignsource Mobile Services launch source varchar(255)
mobilerelaunchcampaignterm Mobile Services launch term varchar(255)
mobilerelaunchcampaigntrackingcode Collected from the context data variable a.launch.campaign.trackingcode. Used in acquisition as the tracking code for launch campaign. varchar(255)
mobileresolution Resolution of the mobile device. [Width] x [Height] in pixels. varchar(255)
monthly_visitor A flag that determines if the visitor is unique to the current month. tinyint unsigned
mvvar1 - mvvar3 List variable values. Contains a delimited list of custom values depending on implementation. The post_mvvar1 - post_mvvar3 columns replace the original delimiter with --**--. text
mvvar1_instances - mvvar3_instances The list variable values that were set on the current hit. Replaces the original delimiter with --**--. The post columns typically do not contain data. text
new_visit A flag that determines if the current hit is a new visit. Set by Adobe after 30 minutes of visit inactivity. tinyint unsigned
os A numeric ID that represents the operating system of the visitor. Based on the user_agent column. The key value for operating_system.tsv standard lookup and operating_system_type.tsv Dynamic lookup. int unsigned
page_event The type of hit that is sent in the image request (standard hit, download link, custom link, exit link). See Page event lookup. tinyint unsigned
page_event_var1 Only used in link tracking image requests. The URL of the download link, exit link, or custom link clicked. text
page_event_var2 Only used in link tracking image requests. The custom name (if specified) of the link. Sets the Custom link, Download link, or Exit link depending on the value in page_event. varchar(100)
page_type The Pages not found dimension, which is typically used for 404 pages. char(20)
page_url The URL of the hit. Note that post_page_url is stripped for link tracking image requests (tl()) and uses a data type of varchar(255). text
pagename The Page dimension. If the pagename variable is empty, Analytics uses page_url instead. varchar(100)
pagename_no_url Similar to pagename, except it does not fall back to page_url. Only the post column is available. varchar(100)
paid_search A flag that determines if the hit matches paid search detection. tinyint unsigned
persistent_cookie Used in the Persistent cookie support dimension. Indicates if the visitor supports cookies that are not discarded after each hit. char(1)
pointofinterest Mobile Services point of interest name varchar(255)
pointofinterestdistance Mobile Services distance to point of interest center varchar(255)
post_ columns Contains the value ultimately used in reports. Each post column is populated after server-side logic, processing rules, and VISTA rules. Adobe recommends using post columns in most cases. See respective non-post column
product_list The products page variable. Helps populate several dimensions and metrics, including Category, Product, Units, and Revenue. text
prop1 - prop75 Custom traffic variables 1-75. Used in Prop dimensions. varchar(100)
purchaseid Unique identifier for a purchase, as set using the purchaseID variable. Used by the duplicate_purchase column. char(20)
quarterly_visitor A flag that determines if the hit is a new quarterly visitor. tinyint unsigned
ref_domain The Referring domain dimension. Based on the referrer column. varchar(100)
ref_type A numeric ID that represents the type of referral for the hit. Used in the Referrer type dimension.
1: Inside your site
2: Other web sites
3: Search engines
4: Hard drive
5: USENET
6: Typed/Bookmarked (no referrer)
7: Email
8: No JavaScript
9: Social Networks		 tinyint unsigned
referrer The Referrer dimension. Note that while referrer uses a data type of varchar(255), post_referrer uses a data type of varchar(244). varchar(255)
resolution A numeric ID that represents the resolution of the monitor. Used in the Monitor resolution dimension. Uses resolution.tsv lookup table. smallint unsigned
s_kwcid Keyword ID used in Adobe Advertising integrations. varchar(255)
s_resolution Raw screen resolution value. Gathered using the JavaScript function screen.width x screen.height. char(20)
search_engine A numeric ID that represents the search engine that referred the visitor to your site. Used in Search Engine dimensions. References the search_engines.tsv lookup table. smallint unsigned
search_page_num Used by the All Search Page Rank dimension. Indicates which page of search results that your site appeared on before the user clicked through to your site. smallint unsigned
secondary_hit A flag that determines if the hit is a secondary hit. This flag typically originates from multi-suite tagging and VISTA rules that copy hits. tinyint unsigned
sourceid Source ID int unsigned
state State variable. varchar(50)
stats_server Not of use. Adobe internal server that processed the hit. char(30)
t_time_info Local time for the visitor. Format is: M/D/YYYY HH:MM:SS Month (0-11, 0=January) Timezone offset (in minutes) varchar(100)
tnt Used in Adobe Target integrations. Represents all tests currently qualified for. Format is: TargetCampaignID:TargetRecipeID:TargetType|Event/Action. text
tnt_action Used in Adobe Target integrations. Represents all tests the hit qualified for. text
tnt_instances Used in Adobe Target integrations. Target instances variable. text
transactionid A unique identifier where various data points can be uploaded later via data sources. Collected using the transactionID variable. text
truncated_hit A flag that indicates that the image request was truncated. Indicates that a partial hit was received.
Y: Hit was truncated; partial hit received
N: Hit was not truncated; full hit received		 char(1)
user_agent The user agent string sent in the HTTP header of the image request. text
user_hash Not of use. Hash on the report suite ID. Use username instead. int unsigned
user_server Used in the Server dimension. varchar(100)
userid Not of use. The numeric ID for the report suite ID. Use username instead. int unsigned
username The report suite ID for the hit. char(40)
va_closer_detail The Last touch detail dimension. varchar(255)
va_closer_id A numeric ID that identifies the Last touch channel dimension. The lookup for this ID can be found in the Marketing Channel Manager. tinyint unsigned
va_finder_detail The First touch detail dimension. varchar(255)
va_finder_id A numeric ID that identifies the First touch channel dimension. The lookup for this ID can be found in the Marketing Channel Manager. tinyint unsigned
va_instance_event A flag that identifies Marketing Channel Instances. tinyint unsigned
va_new_engagement A flag that identifies Marketing Channel New engagements. tinyint unsigned
video The Content Streaming Media dimension. varchar(255)
videoad The Ad Streaming Media dimension. varchar(255)
videoadinpod The Ad in pod position Streaming Media dimension. varchar(255)
videoadlength The Ad length (variable) Streaming Media dimension. integer
videoadload The Ad loads Streaming Media dimension. varchar(255)
videoadname The Ad name (variable) Streaming Media dimension. varchar(255)
videoadplayername The Ad player name Streaming Media dimension. varchar(255)
videoadpod The Ad pod Streaming Media dimension. varchar(255)
videoadvertiser The Advertiser Streaming Media dimension. varchar(255)
videoaudioalbum The Album Streaming Media dimension. varchar(255)
videoaudioartist The Artist Streaming Media dimension. varchar(255)
videoaudioauthor The Author Streaming Media dimension. varchar(255)
videoaudiolabel The Label Streaming Media dimension. varchar(255)
videoaudiopublisher The Publisher Streaming Media dimension. varchar(255)
videoaudiostation The Station Streaming Media dimension. varchar(255)
videocampaign The Campaign ID Streaming Media dimension. varchar(255)
videochannel The Content channel Streaming Media dimension. varchar(255)
videochapter The Chapter Streaming Media dimension. varchar(255)
videocontenttype The Content type Streaming Media dimension. varchar(255)
videodaypart The Day part Streaming Media dimension. varchar(255)
videoepisode The Episode Streaming Media dimension. varchar(255)
videofeedtype The Media feed type Streaming Media dimension. varchar(255)
videogenre The Genre Streaming Media dimension. This dimension allows multiple values in the same hit, delimited by a comma. text
videolength The Content length (variable) Streaming Media dimension. integer
videomvpd The MVPD Streaming Media dimension. varchar(255)
videoname The Content name (variable) Streaming Media dimension. varchar(255)
videonetwork The Network Streaming Media dimension. varchar(255)
videopath The Media path Streaming Media dimension. varchar(100)
videoplayername The Content player name Streaming Media dimension. varchar(255)
videotime The Content time spent Streaming Media metric. integer
videoqoebitrateaverageevar The Average bitrate Streaming Media dimension. varchar(255)
videoqoebitratechangecountevar The Bitrate changes Streaming Media dimension. varchar(255)
videoqoebuffercountevar The Buffer events Streaming Media dimension. varchar(255)
videoqoebuffertimeevar The Total buffer duration Streaming Media dimension. varchar(255)
videoqoedroppedframecountevar The Dropped frames Streaming Media dimension. varchar(255)
videoqoeerrorcountevar The Errors Streaming Media dimension. varchar(255)
videoqoeextneralerrors The External error IDs Streaming Media dimension. This dimension allows multiple values in the same hit. text
videoqoeplayersdkerrors The Player SDK error IDs Streaming Media dimension. This dimension allows multiple values in the same hit. text
videoqoetimetostartevar The Time to start Streaming Media dimension. varchar(255)
videoseason The Season Streaming Media dimension. varchar(255)
videosegment The Content segment Streaming Media dimension. varchar(255)
videoshow The Show Streaming Media dimension. varchar(255)
videoshowtype The Show type Streaming Media dimension. varchar(255)
videostreamtype The Stream type Streaming Media dimension. varchar(255)
visid_high Used with visid_low to uniquely identify a visitor. bigint unsigned
visid_low Used with visid_high to uniquely identify a visitor. bigint unsigned
visid_new A flag that determines if the hit contains a newly generated visitor ID. char(1)
visid_timestamp If a visitor ID is newly generated, provides the timestamp in UNIX® time of when the visitor ID was generated. int
visid_type Not for external use; internally used by Adobe for processing optimizations. A numeric ID that represents the method used to identify the visitor.
0: Custom visitor ID or Unknown/not applicable
1: IP and user agent fallback
2: HTTP Mobile Subscriber Header
3: Legacy cookie value (s_vi)
4: Fallback cookie value (s_fid)
5: Identity Service		 tinyint unsigned
visit_keywords The Search keyword dimension. This column uses a non-standard character limit of varchar(244) to accommodate back-end logic used by Adobe. varchar(244)
visit_num The Visit number dimension. Starts at 1, and increments each time a new visit starts per visitor. int unsigned
visit_page_num The Hit depth dimension. Increases by 1 for each hit that the visitor generates. Resets each visit. int unsigned
visit_ref_domain Based on the visit_referrer column. The first referring domain of the visit. varchar(100)
visit_ref_type A numeric ID that represents the referrer type of the first referrer of the visit. References the referrer_type.tsv lookup table. tinyint unsigned
visit_referrer The first referrer of the visit. varchar(255)
visit_search_engine A numeric ID that represents the first search engine of the visit. References the search_engines.tsv lookup table. smallint unsigned
visit_start_page_url The first URL of the visit. varchar(255)
visit_start_pagename The Page Name value in the first hit of the visit. varchar(100)
visit_start_time_gmt Timestamp (in UNIX® time) of the first hit of the visit. int
weekly_visitor A flag that determines if the hit is a new weekly visitor. tinyint unsigned
yearly_visitor A flag that determines if the hit is a new yearly visitor. tinyint unsigned
zip Helps populate the Zip code dimension. See also geo_zip. varchar(50)

Unused or retired columns

The following list of columns are unused, retired, or otherwise do not contain value in reporting. Some of these columns are tied to features that have been sunset, while others are no longer needed because of new and more robust features. Most of these columns do not contain data; columns that might still contain data are not supported by current data collection libraries and are not available dimensions in Analysis Workspace.

  • adclassificationcreative
  • click_action
  • click_action_type
  • click_context
  • click_context_type
  • click_sourceid
  • click_tag
  • hier1 - hier5
  • homepage
  • ip2
  • mobileacquisitionclicks
  • mobileactioninapptime
  • mobileactiontotaltime
  • mobileappperformanceaffectedusers
  • mobileappperformanceappid.app-perf-app-name
  • mobileappperformanceappid.app-perf-platform
  • mobileappperformancecrashes
  • mobileappperformancecrashid.app-perf-crash-name
  • mobileappperformanceloads
  • mobileappstoreavgrating
  • mobileappstoredownloads
  • mobileappstoreinapprevenue
  • mobileappstoreinapproyalties
  • mobileappstoreobjectid.app-store-user
  • mobileappstoreobjectid.application-name
  • mobileappstoreobjectid.application-version
  • mobileappstoreobjectid.appstore-name
  • mobileappstoreobjectid.category-name
  • mobileappstoreobjectid.country-name
  • mobileappstoreobjectid.device-manufacturer
  • mobileappstoreobjectid.device-name
  • mobileappstoreobjectid.in-app-name
  • mobileappstoreobjectid.platform-name-version
  • mobileappstoreobjectid.rank-category-type
  • mobileappstoreobjectid.region-name
  • mobileappstoreobjectid.review-comment
  • mobileappstoreobjectid.review-title
  • mobileappstoreoneoffrevenue
  • mobileappstoreoneoffroyalties
  • mobileappstorepurchases
  • mobileappstorerank
  • mobileappstorerankdivisor
  • mobileappstorerating
  • mobileappstoreratingdivisor
  • mobileavgprevsessionlength
  • mobilecrashes
  • mobilecrashrate
  • mobiledailyengagedusers
  • mobiledayssincelastupgrade
  • mobiledeeplinkid.name
  • mobileinstalls
  • mobilelaunches
  • mobilelaunchessincelastupgrade
  • mobileltv
  • mobileltvtotal
  • mobilemessageclicks
  • mobilemessageid.dest
  • mobilemessageid.name
  • mobilemessageid.type
  • mobilemessageimpressions
  • mobilemessagepushpayloadid.name
  • mobilemessageviews
  • mobilemonthlyengagedusers
  • mobileosenvironment
  • mobileplacedwelltime
  • mobileplaceentry
  • mobileplaceexit
  • mobileprevsessionlength
  • mobilerelaunchcampaigntrackingcode.name
  • mobileupgrades
  • namespace
  • p_plugins
  • page_event_var3
  • partner_plugins
  • plugins
  • prev_page
  • product_merchandising
  • sampled_hit
  • service
  • socialaccountandappids
  • socialassettrackingcode
  • socialauthor
  • socialaveragesentiment
  • socialaveragesentiment (deprecated)
  • socialcontentprovider
  • socialfbstories
  • socialfbstorytellers
  • socialinteractioncount
  • socialinteractiontype
  • sociallanguage
  • sociallatlong
  • sociallikeadds
  • sociallink
  • sociallink (deprecated)
  • socialmentions
  • socialowneddefinitioninsighttype
  • socialowneddefinitioninsightvalue
  • socialowneddefinitionmetric
  • socialowneddefinitionpropertyvspost
  • socialownedpostids
  • socialownedpropertyid
  • socialownedpropertyname
  • socialownedpropertypropertyvsapp
  • socialpageviews
  • socialpostviews
  • socialproperty
  • socialproperty (deprecated)
  • socialpubcomments
  • socialpubposts
  • socialpubrecommends
  • socialpubsubscribers
  • socialterm
  • socialtermslist
  • socialtermslist (deprecated)
  • socialtotalsentiment
  • survey
  • survey_instances
  • tnt_post_vista
  • ua_color
  • ua_os
  • ua_pixels
  • videoauthorized
  • videoaverageminuteaudience
  • videochaptercomplete
  • videochapterstart
  • videochaptertime
  • videopause
  • videopausecount
  • videopausetime
  • videoplay
  • videoprogress10
  • videoprogress25
  • videoprogress50
  • videoprogress75
  • videoprogress96
  • videoqoebitrateaverage
  • videoqoebitratechange
  • videoqoebuffer
  • videoqoedropbeforestart
  • videoqoedroppedframes
  • videoqoeerror
  • videoresume
  • videototaltime
  • videouniquetimeplayed

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