The Adobe Experience Platform Edge Network allows you to send data destined to multiple products to a centralized location. The Edge Network forwards the appropriate information to the desired products. This concept allows you to consolidate implementation efforts, especially spanning multiple data solutions.
Adobe offers three main ways to send data to the Edge Network:
Data sent to the Adobe Experience Platform Edge Network can follow two formats:
XDM object: Conform to schemas based on XDM (Experience Data Model). XDM gives you flexibility in what fields are defined as part of events. At the time events reach Adobe Analytics, they are translated into a format that Adobe Analytics can handle.
Data object: Send data to the Edge Network using specific fields mapped to Adobe Analytics. The Edge Network detects the presence of these fields and forwards them to Adobe Analytics without the need to conform to a schema.
The Edge Network uses the following logic to determine Adobe Analytics page views and link events:
XDM payload contains…
Adobe Analytics…
xdm.web.webPageDetails.name or xdm.web.webPageDetails.URL and no xdm.web.webInteraction.type
considers payload a page view
xdm.eventType = web.webPageDetails.pageViews
considers payload a page view
xdm.web.webInteraction.type and (xdm.web.webInteraction.name or xdm.web.webInteraction.url)
considers payload a link event
xdm.web.webInteraction.type and (xdm.web.webPageDetails.name or xdm.web.webPageDetails.url)
considers payload a link event Also sets xdm.web.webPageDetails.name and xdm.web.webPageDetails.URL to null
no xdm.web.webInteraction.type and (no xdm.webPageDetails.name and no xdm.web.webPageDetails.URL)
drops the payload and ignores the data
In addition to differentiating page views and link clicks, the following logic is in place that determines if certain events are categorized as A4T or are discarded.
XDM payload contains…
Adobe Analytics…
xdm.eventType = display or xdm.eventType = decisioning.propositionDisplay or xdm.eventType = personalization.request or xdm.eventType = decisioning.propositionFetch and xdm._experience.decisioning
considers payload an A4T call.
xdm.eventType = display or xdm.eventType = decisioning.propositionDisplay or xdm.eventType = personalization.request or xdm.eventType = decisioning.propositionFetch and no xdm._experience.decisioning
drops the payload and ignores the data
xdm.eventType = click or xdm.eventType = decisioning.propositionInteract and xdm._experience.decisioning and no web.webInteraction.type
considers payload an A4T call.
xdm.eventType = click or xdm.eventType = decisioning.propositionInteract and no xdm._experience.decisioning and no web.webInteraction.type
