- Implement Adobe Analytics
- Analytics Release Notes
- AppMeasurement release notes
- Analytics variables, functions, and methods
- Overview
- Configuration variables
- Configuration variables overview
- abort
- account
- charSet
- collectHighEntropyUserAgentHints
- cookieDomain
- cookieDomainPeriods
- cookieLifetime
- currencyCode
- decodeLinkParameters
- dynamicVariablePrefix
- fpCookieDomainPeriods
- linkDownloadFileTypes
- linkExternalFilters
- linkInternalFilters
- linkLeaveQueryString
- linkTrackEvents
- linkTrackVars
- linkURL
- offlineHitLimit
- offlineThrottleDelay
- trackDownloadLinks
- trackExternalLinks
- trackingServer
- trackingServerSecure
- trackInlineStats
- trackOffline
- useBeacon
- useLinkTrackSessionStorage
- usePlugins
- visitorID
- visitorNamespace
- writeSecureCookies
- Page variables
- Page variables overview
- ActivityMap.linkExclusions
- ActivityMap.regionExclusions
- ActivityMap.regionIDAttribute
- campaign
- channel
- contextData
- Dynamic variables
- eVar
- eVar (Merchandising)
- events
- hier
- list
- pageName
- pageType
- pageURL
- products
- prop
- purchaseID
- referrer
- s_objectID
- server
- state
- timestamp
- transactionID
- zip
- Functions and methods
- Plug-ins
- Plug-ins overview
- addProductEvar
- addProductEvent
- apl
- cleanStr
- formatTime
- getAndPersistValue
- getGeoCoordinates
- getNewRepeat
- getPageLoadTime
- getPageName
- getPercentPageViewed
- getPreviousValue
- getQueryParam
- getResponsiveLayout
- getTimeBetweenEvents
- getTimeParting
- getTimeSinceLastVisit
- getTimeToComplete
- getValOnce
- getVisitDuration
- getVisitNum
- inList
- manageVars
- Numbers suite
- p_fo
- pt
- removeFromList
- websiteBot
- Integrate module
- Prepare to implement Adobe Analytics
- Implement Analytics using Experience Platform Edge
- Implement Analytics using the Adobe Analytics extension
- Implement Analytics using JavaScript
- Implement Analytics on other platforms
- Implement Analytics on mobile devices
- Implementation use cases
- Validate your implementation
- Frequently asked questions
- Review your implementation
Implement Adobe Analytics using the Analytics extension
Through the lifetime of Adobe Analytics, Adobe has offered several different methods to implement code on your site for data collection. Adobe’s current recommended method is through Tags in Adobe Experience Platform.
Tags in Adobe Experience Platform is a tag management solution that lets you deploy Analytics code alongside other tagging requirements. Adobe offers integrations with other solutions and products, and lets you deploy custom code. All of these tasks can be done without relying on any development teams in your organization to update code on your site.
All customers with an active Adobe Experience Cloud contract can use Tags. If you are not sure if you have access, contact one of your organization’s Experience Cloud system admins.
A high-level overview of the implementation tasks:
| Task | More Information | |
|---|---|---|
| 1 | Ensure you have defined a report suite. | Report Suite Manager |
| 2 | Create a data layer to manage the tracking of the data on your website. | Create a data layer |
| 3 | Create a tag property. Properties are overarching containers used to reference tag management data. | Create an Adobe Analytics tag property |
| 4 | Install the Analytics extension in the tag property. Configure the Analytics extension to send data to Adobe Analytics. | Adobe Analytics extension overview |
| 5 | Deploy to a development environment. Have an environment where you can iterate on the development of tags. | Deploy an Analytics implementation to a development environment |
| 6 | Validate and publish to production. Embed code to include your tag property to your web site pages. Then use data elements, rules, and so on, to customize your implementation. | Embed code Validate a development implementation and publish to production |
Additional resources
Tags can be highly customized. Learn more about how you can get the most out of Adobe Analytics by including the right data in your implementation.
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Tags documentation: Learn how the interface works and what extensions are available.
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Implementation variables: Determine what variables you want to send to data collection servers.
