Analysis Workspace (one of the main features within Adobe Analytics) provides a robust area for a user to gain any insight on collected data. Reporting is very different between Google Analytics and Adobe Analytics:
Because Analysis Workspace works more like a canvas than prefabricated reports, recreating reports from Google Analytics is simply a matter of using the right visualizations and components.
Create an All Pages report (similar to the one in Google Analytics) by dragging the right components onto a workspace canvas.
Log in to experiencecloud.adobe.com using your Adobe ID credentials.
Click the 9-square icon in the upper right, then click the colored Analytics logo.
In the top navigation bar, click Workspace.
Click the ‘Create New Project’ button.
In the modal popup, make sure ‘Blank Project’ is selected, then click Create.
On the left, a list of dimensions, metrics, segments, and date ranges is shown. Locate the Pages dimension (colored orange), and drag it onto the canvas labeled ‘Drop a Dimension Here’.
A report showing the top pages for this month can be seen. Analysis Workspace automatically populates the report with the Occurrences metric.
A table in Google Analytics typically contains 7-8 metrics. Locate the Bounce Rate metric (colored green), and drag it next to the Occurrences metric header. If you drag the Bounce Rate metric next to Occurrences, both metrics are displayed side-by-side.
Many metrics can be placed side-by-side by dragging metrics next to existing metric headers. See commonly used metrics for information on how to obtain metrics typically used in Google Analytics.
Create the Content Consumption template (similar to the All Pages report in Google Analytics) by accessing a project template.
Click the ‘Create New Project’ button.
Locate and double-click the ‘Content Consumption (Web)’ icon listed under All Templates.
Browse each of the visualizations that have been pre-built: Entry Page Flow, Top Pages Table, Exit Page Flow, Entry Site Section Flow, and Top Site Sections Table.
Since Analysis Workspace is a reporting tool, it has no impact on data collection. There are no repercussions to indiscriminately dragging components into a project to see what works. Drag different combinations of dimensions and metrics into your workspace project to see what is available to you.
If you accidentally drag an invalid component to your workspace project or would like to go back a step, press ctrl+Z (Windows) or cmd+Z (Mac) to undo the last action made. You can also start with a clean slate by clicking Project > New in the upper left menu.
Adobe has placed a lot of functionality in Analysis Workspace in the right-click context menu. Most visualizations and components can be right-clicked for more detailed analysis and interaction. Consider right-clicking components in your workspace to see what options are available.
If you are comfortable with Analysis Workspace and would like to recreate a specific report typically viewed in Google Analytics, locate the report on its respective page: