Audience Manager Guide

This technical documentation guide provides self-help assistance for Audience Manager - an industry-leading service for online audience data management. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success.

Using this guide

• Explore the content by topic and subtopic in the left navigation.
• Use the search field at the top of the page if you know what you are looking for.
• Use the Log an issue button in the top right of the page to signal any incorrect or outdated documentation. See the Collaboration Guide overview to learn how to start contributing.

How to read this page

• Start by exploring the section Audience Manager main functionality for a snapshot of the problems that Audience Manager can help you solve. See also the Audience Manager overview and then return to this page.
• Next, read Get Started with Audience Manager to familiarize yourself with Audience Manager concepts. Make sure you also review the business and technical implementation guides.
• See the latest Audience Manager release notes and read about the latest features in the section Release Notes and Latest Features.
• Finally, you can explore more Experience Cloud resources like forums, video tutorials, in-person and online training courses in the section Learning Center - Recommended Audience Manager and Experience Cloud Resources.

Audience Manager main functionality

Import Data Data Collection Servers Batch Data Ingestion Log Ingestion Forward Adobe Analytics data to Audience Manager

Enrich and Segment Segmentation Profile Merge Rules Algorithmic Modeling Second and Third Party Data

Export Data Batch and Real-time Data Export Destinations Overview Device-based destinations list People-based destinations

Get Started with Audience Manager

Release Notes and Latest Features

Learning Center - Recommended Audience Manager and Experience Cloud Resources