- Audience Manager Guide
- Evolution guide to Real-Time CDP
- Migrate to Web SDK
- Overview
- Features
- Addressable Audiences
- Administration
- Algorithmic Models
- Audience Lab
- Audience Marketplace
- Customer Data Feeds
- Data Explorer
- Data Export Controls
- Data Sources
- Declared IDs
- Derived Signals
- Destinations
- Destinations Overview
- Destinations Home Page
- Adobe Experience Cloud Destinations
- People-Based Destinations
- Device-Based Destinations (Server-to-Server)
- Custom Destinations
- Destinations Reference
- Profile Merge Rules
- Profile Merge Rules Overview
- Getting Started with Profile Merge Rules
- Profile Merge Rules Dashboard
- Profile Merge Rule Options Defined
- General Use Cases for Profile Merge Rules
- Profile Link Device Graph Use Cases
- External Device Graph Use Cases
- Report Metrics for Profile Merge Rules
- Profile Merge Rules and Device Un-Segmentation Processes
- Instant Cross-Device Suppression
- Segments
- Segments: Purpose, Composition, and Rules
- Segments List View
- Segment Summary View
- Retrieving Segment Metadata
- Paused and Deleted Segments
- Recency and Frequency
- Segment Builder
- Code Syntax Used in the Segment Expression Editor
- Trait and Segment Population Data in Segment Builder
- Trait Recommendations
- Trait and Segment Qualification Reference
- Traits
- Traits Overview
- Trait Details Page
- Traits Dashboard
- Active Audience Traits and Data Source Synced Traits
- Folder Traits: About
- Manage Folder Traits
- Trait Builder
- Trait Storage
- Accuracy and Reach
- Classifying Traits with a Common Taxonomy
- Name Requirements for Key Variables
- Segment and Trait Time-to-Live Explained
- Prefix Requirements for Key Variables
- Geotargeting With Platform-level Keys
- Device Targeting With Platform-level Keys
- Sample Expressions With Boolean and Comparison Operators
- Trait and Segment Qualification Reference
- Visitor Profile Viewer
- Reporting
- Reports Overview
- Reports Dashboard
- General Reports
- Trend Reports
- Audience Optimization Reports
- Interactive and Overlap Reports
- Interactive and Overlap Reports Overview
- Trait-to-Trait Overlap Report
- Segment-to-Trait Overlap Report
- Segment-to-Segment Overlap Report
- Unused Signals Report
- Improve Log File Processing Times with Lookup Tables
- Filter Report Results With the Data Sliders
- Overlap Reports: Update Schedule and Minimum Segment Size
- CSV Files for Overlap Reports
- Report Technology
- Onboarding Status Report
- Outbound File History
- Counting Unique Users in Overlap and General Reports
- Data Sampling and Error Rates in Selected Audience Manager Reports
- API and SDK Code
- API and SDK Code Overview
- Audience Manager API Code Migration
- Data Collection Server (DCS) API Methods and Code
- REST APIs
- REST APIs Overview
- Getting Started with REST APIs
- Algorithmic API Methods
- Data Integration Library API Methods
- Data Source API Methods
- Derived Signals API Methods
- Destination API Methods
- Domain Management API Methods
- Folder API Methods
- Segment API Methods
- Taxonomic API Methods
- Trait API Methods
- Trait Type Methods
- User, Group, and Permissions Management API Methods
- DCS Region API Methods
- SDK Code
- Data Integration Library (DIL) API
- Implementation and Integration Guides
- Implementation and Integration Guides
- Data Integration Methods
- Integrate Google Ad Manager using Google Publisher Tags (GPT)
- Integrating with Third-Party Destinations
- Implementing Audience Manager
- Media Data Integration
- Receiving Audience Data
- Sending Audience Data
- Sending Audience Data
- Real-Time Inbound Data Integration
- Batch Data Transfer Process
- Batch Data Transfer Process Described
- Send Batch Data to Audience Manager Overview
- ID Synchronization for Inbound Data Transfers
- Name and Content Requirements for ID Synchronization Files
- Inbound Data File Contents: Syntax, Invalid Characters, Variables, and Examples
- Amazon S3 Name and File Size Requirements for Inbound Data Files
- FTP Name and File Size Requirements for Inbound Data Files
- File PGP Encryption for Inbound Data Types
- File Compression for Inbound Data Transfer Files
- Sample Message to Partners after Inbound Processing
- Leverage Amazon S3 Cross-Account Bucket Permissions for Your Inbound Files
- Custom Partner Integrations
- Integration with Adobe Experience Platform
- Integration with Other Experience Cloud Applications
- Reference
- Reference Overview
- Amazon S3: About
- Advertiser Use Cases
- Publisher Use Cases
- Beta Environment
- Boolean Expressions in Trait and Segment Builder
- Bulk Management Tools
- CID Replaces DPID and DPUUID
- How Data Delivery and File Processing Times Affect Reports
- Index of IDs in Audience Manager
- Key-Value Pairs Explained
- Password Requirements, Locked Accounts, and Forgotten Passwords
- Signals, Traits, and Segments
- Supported Browsers
- System Components
- Style Conventions for Code and Text Elements
- Time Zones in Audience Manager
- TLS 1.0 and 1.1 Deprecation
- Understanding Calls to the Demdex Domain
- Visitor Authentication States in Audience Manager
- FAQs
- Audience Manager FAQ Overview
- API FAQ
- Audience Lab FAQ
- Customer Data Feed FAQ
- Data Collection and Product Integration FAQ
- Inbound Customer Data Ingestion FAQ
- Privacy and Data Retention FAQ
- People-Based Destinations FAQ
- Product Features and Functions FAQ
- Profile Merge Rules and Device Graph FAQ
- Look-Alike Modeling FAQ
- Predictive Audiences FAQ
- Targeting FAQ
- Reporting FAQ
- Help and Legal
- Top Customer Support Issues
- Overview
- Why did my Onboarded trait populations drop to 0 around October 15th?
- Why do my traits or segments not show up in the Overlap Reports page?
- Why are our Read-Only users able to create, edit or delete traits and segments?
- We are not an Audience Manager customer, but see the Audience Manager Javascript calls on our site
- Should I see my Audience Manager Audience Lab mapped segments on the destination details page?
- Documentation Updates
- Glossary
Audience Marketplace for Data Buyers
Overview and workflow for data buyers who want to purchase third-party data from within Audience Manager.
Role-based permissions control access to Audience Marketplace features.
- Administrators can create data feeds, manage subscribers, and subscribe to data feeds.
- Users can search and view feeds only.
The Marketplace: About
The Marketplace is an Audience Manager feature for data buyers that lists data feeds you can subscribe to. It lists flat rate, CPM, and private data feeds. These feeds are provided by third-party vendors that use Audience Manager to sell data.
In the Marketplace, reporting tools let you track feed usage and the overlap between your traits and those in a subscribed data feed. Finally, with Audience Marketplace, Adobe takes care of invoices and fee payments (though you do have to self-report usage when subscribed to a CPM feed). These features let you find effective data sources without wasting time looking for a data provider.
Use the Adobe Audience Finder to find high quality data feeds that you can subscribe to. Then, go back into the Audience Manager user interface or use the Audience Marketplace Buyer API to subscribe to the feeds you found.
The Marketplace list contains information that you can sort and search to find the data feed that’s right for you. Items in the Marketplace buyer’s list include:
- Search: Find data feeds by name or text description.
- Similar Traits: Shows you the number of similar traits from a data feed. This column is shown after you enter a trait or segment to filter by in the Similarity To section.
- Name: Name of the data feed.
- Description: Information about the contents of a data feed.
- Provider: Name of the data provider.
- Traits: The number of traits in a data feed.
- 30 Day Provider Unique Users: The number of unique users seen in the last 30 days.
- 30 Day Overlapped Uniques: The number of users in your account that overlap with the users in the provider’s account.
- Feed Overlap: The 30 day overlapped uniques value, displayed in percentages, calculated as: Data buyer 30 day overlapped uniques / Data buyer 30 day uniques) x 100.
- Private Feeds: See Private Data Feeds.
- Currently Subscribed Plan Count: The number of subscriptions you have with a data provider.
To easily find the best data feeds for your needs, use the following filters available on the left side of the Marketplace page:
- Similarity To: Filter data feeds based on their similarity to either a trait or segment of your choosing. When entering the trait or segment to compare to, you can use the trait or segment ID, or their respective names.
- Similarity Cutoff: Drag the slider to filter the data feeds based on how similar their traits are to your selected trait or segment. To learn more about trait similarity scores, see Trait Similarity Score
- Subscription Status: Filter the data feeds based on your subscription status.
- Plan Use Case: Filter data feeds based on their supported use cases: Activation, Segments and Overlap, and Modelling.
- Plan Unit: Filter data feeds based on their pricing type.
Finding Similar Traits
Audience Marketplace gives you the option to find traits from various data feeds, based on their similarity to your existing traits or segments. Here’s how to do this:
- Go to Audience Marketplace > Marketplace.
- Use the Similarity To selector to choose between filtering based on a trait or segment. You can filter based on trait/segment ID or name. The search box automatically shows you relevant suggestions based on your input.
- Once you’ve identified the trait or segment that you want to filter by, click it in the suggestions list.
- To narrow down the results, use the Similarity Cutoff slider to move from less similar traits, to more similar ones.
Once the filtering is complete, you’ll see a new column in the results page: Similar Traits. This column shows you the number of similar traits to the one you filtered by, from each data feed that meets the filtering criteria.
To see the full list of similar traits, click the number in the Similar Traits column.
Audience Marketplace displays the top 500 similar trait results from across the data feeds.
Watch the video below for a full overview of how to find similar traits.
Private Data Feeds
In the Marketplace list, sometimes the provider’s name and trait data are marked as private. This indicates a private data feed. A private data feed lets sellers limit buyer access to their data. Sellers can make feeds private when they’re offering special deals, discounts, or when privacy and access control are important to them. As a buyer, you have to send a subscription request to the seller if you want access to a private feed. See Subscribe to a Private Data Feed for details.
