Audience and Profile Activation to File and Enterprise Streaming Destinations blueprint

Share profile and audience changes and events in streaming or batch from Real-time Customer Data Platform to enterprise data stores and applications. These profile and audience events can be used to initiate a sales or support action to the customer such as following up on an abandoned application process or webinar registration or to update enterprise applications with the latest customer attributes and intelligence from Real-time Customer Data Platform.

Use cases

• Profile and audience activation to cloud storage destinations, or streaming destinations for enterprise tracking, storage, analysis, and activation of customer data and insights.

Applications

• Adobe Experience Platform Activation

Architecture

Related Documentation

Additional detail on configuration of cloud storage and enterprise destinations can be found in the Destinations Documentation.

Guardrails

Refer to the guardrails as outlined on the guardrails page.