Use offline attributes and events such as offline orders, transactions, CRM, or loyalty data, along with online behavior for online targeting and personalization.
Expanded identifiers with built in governance controls provide more opportunities to communicate with known customers. Activate audiences to known profile-based destinations such as email providers, social networks, and advertising destinations.
Additional detail is provided in the Audience and Profile Activation with Experience Cloud applications Blueprint specific to integrations between Experience Platform and Experience Cloud Applications.
Refer to the guardrails as outlined on the Audience and Profile Activation Overview page.
Sharing profile data to destinations requires that you include the specific identity value used by the destination in the destination payload. Any identity that is necessary for a target destination must be ingested into Platform and configured as an identity for the Real-time Customer Profile.
See the Audience and Profile Activation with Experience Cloud applications Blueprint for additional details on sharing audiences from Real-time Customer Data Platform to Audience Manager, Analytics, Target, Campaign and Journey Optimizer.
For details on implementing Audience Manager see the following documentation.
For details on implementing People Based Destinations in Audience Manager see the following documentation.