Behavioral Web and mobile personalization blueprint
Personalize based on online behavior and audience data.
Use cases
- Landing page optimization
- Behavioral targeting
- Personalization based on prior product/content views, product/content affinity, environmental attributes, third-party audience data, and demographics
Applications
- Adobe Target
- Adobe Analytics (optional)
- Adobe Audience Manager (optional)
- Adobe Real-time Customer Data Platform (optional)
Architecture
Implementation patterns
The Web/Mobile personalization blueprint can be implemented via the following approaches as outlined below.
- Using the Platform Web SDK or Platform Mobile SDK and Edge Network. Refer to the Experience Platform Web and Mobile SDK Blueprint
- Using traditional application-specific SDKs (for example, AppMeasurement.js). Refer to the application specific SDK Blueprint
Implementation steps
- Implement Adobe Target for your web or mobile applications.
Implementation steps - Audience Manager or Adobe Analytics
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Implement Adobe Audience Manager
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Implement Adobe Analytics
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Implement Experience Cloud Identity Service
NOTE
Each application must use the Experience Cloud ID and be part of the same Experience Cloud Org to allow audience sharing between applications.
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Request provisioning for the People and Audience Sharing services (Shared Audiences)
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Build segments in Adobe Analytics or Adobe Audience Manager and configure those audiences for sharing to the Experience Cloud (if using Audience Manager or Adobe Analytics)
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Once the audiences are available in Adobe Target, they can be used for targeting experiences with Adobe Target
- Create schemas for data to be ingested.
- Create datasets for data to be ingested.
- Configure the correct identities and identity namespaces on the schema to be sure that ingested data can stitch into a unified profile.
- Enable the schemas and datasets for profile.
- Ingest data into Experience Platform.
- Provision Real-time Customer Data Platform segment sharing between Experience Platform and Audience Manager for audiences defined in Experience Platform to be shared to Audience Manager.
- Create segments in Experience Platform. The system automatically determines whether the segment is evaluated as batch or streaming.
- Configure destinations for sharing of profile attributes and audience memberships to desired destinations.
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