Customer Journey Analytics blueprints

Customer Journey Analytics shows how brands can unify customer data and behavior from various interaction channels and sources to create a journey-based view of all customer interactions. Reporting and analysis can be performed in the Customer Journey Analytics application service to evaluate and gain insight into customer interaction and behavior patterns.

A full list of Customer Journey Analytics use cases can be found in the Customer Journey Analytics documentation found here.

Customer Journey Analytics use cases

Common Use Cases include:

• Create and Publish Audiences to Real-time Customer Data Platform
• Top/bottom converting paths
• Channel engagement and conversion
• Top viewed content
• Top Categories and products
• What campaigns resulted in conversion and increased engagement
• Tool usage analysis to optimize self-service experiences

Architecture for Customer Journey Analytics

Example primary use cases included the following.

Guardrail diagram for Customer Journey Analytics blueprints

• For detailed guardrails and end to end latencies refer to the deployment guardrails document

Related blog posts

• Blueprint for Multi-Channel Orchestration in Adobe Experience Platform
• Leveraging External Data Platforms in Adobe Experience Platform Journey Orchestration
• Event-Based Triggering on Adobe Experience Platform Orchestration Service using Apache Airflow
• Adobe Campaign Classic Integration with Journey Orchestration
• Demonstrating the Power of Adobe’s New Journey Orchestration Service to Build Personalized Omnichannel Experiences in Real-Time
• Journey Orchestration in an Omnichannel World