Create and manage landing pages

A landing page is a dedicated web page designed with a specific marketing goal. Visitors typically arrive at a landing page after clicking on a link in an email, social media post, or search engine result. Unlike general website pages, landing pages focus on driving a single, well-defined action, such as making a purchase, subscribing / unsubscribing to a service, or downloading a resource. With Adobe Campaign, create landing pages to direct your users to an online form where they can update their data, opt-in/out from receiving your communications, or subscribe to a specific service such as a newsletter.

To create landing pages, browse to the web user interface. Adobe Campaign comes with a reimagined user experience for landing pages, available in the web user interface only.

With landing pages you can:

• Instantly create, design, and share landing pages using ready-to-use pre-filled templates matching different use cases.
• Leverage Adobe Campaign content design capabilities to easily build responsive landing pages.
• Set up opt-in and opt-out flows quickly and seamlessly.
• Create subscription services to enable users to subscribe to a service. Learn more
• Provide your recipients with the capability to unsubscribe from receiving your communications.

Learn more about landing pages in Campaign Web user interface documentation.

You can also browse the following sections:

Create landing pages

Design landing pages

Work with landing page templates