Post messages on X (Twitter) with Adobe Campaign

Adobe Campaign comes with a Social Marketing module which lets you interact with your customers and prospects via X (formerly known as Twitter).

Once the integration is configured, you can:

• Send direct messages to your followers
• Post on your X account
• Collect new contacts by recovering the profile data, which enables you to carry out targeting campaigns and, when possible, to implement cross-channel strategies. This action requires user consent.

Configuration steps to integrate your X account with Adobe Campaign are described in this page.

Create and publish a X post

Follow the steps below to post a message on your X account:

1. Create a X delivery

   Create a new delivery based on the Tweet (twitter) delivery template.

   

2. Select the main target

   Select the account(s) which you want to send posts to.

   

   1. Click the To link.
   2. Click the Add button.
   3. Select A Twitter account.
   4. In the Folder field, select the service folder which contains the X account. Then select the X account which you want to send your tweet to.

3. Select the proof target

   The Target of the proofs tab lets you define the X account to use for test deliveries before the final delivery.

   As detailed in the configuration steps, you must create a private test X account dedicated to sending proofs.

   NOTE

   If you are using the same X test account for all your deliveries, you can save the proof target in the Tweet delivery template, accessed via the Resources > Templates > Delivery templates node. The proof target will then be entered by default for each new delivery.

4. Define the content of your post

   Enter the content of your post in the Content tab.

   

   CAUTION

   When posting on X, the limitations apply:

   • The message cannot exceed 140 characters.
   • HTML format is not supported.

5. Preview your post

   Browse the Preview tab to check the rendering of your post.

   

   1. Click the Preview tab.
   2. Click the Test personalization drop-down menu and select Service.
   3. In the Folder field, select the service folder which contains your X account.

6. Send a proof

   Before posting your tweet, make sure to validate it by sending a proof of your publication: you can then get an exact rendering of the publication on a private X test page.

7. Post the message

   1. Once the content is approved, click the Send button.
   2. Select Deliver as soon as possible and click the Analyze button.
   3. Once the analysis is finished, check the result.
   4. Click Confirm delivery, then click Yes.

Send direct messages to followers

The Synchronize Twitter accounts technical workflow recovers the list of X followers so that you can send them direct messages. Learn more

To send direct messages to your followers, follow the steps below:

1. Create a X delivery based on the Tweet (Direct Message) built-in delivery template.

2. Select the main target

   

   1. Select the To link and the Add button.

   2. Choose a type of targeting

      • Select Twitter subscribers to send a direct message to all your followers.

      • Select Filter conditions to define a query and view its result. Learn how to create a filter in this section.

3. Select the proof target from the Target of the proofs tab: this account will receive the proof of your direct message.

   As detailed in the configuration steps, you must create a private test X account dedicated to sending proofs.

   NOTE

   If you want to send all your direct message proofs to the same X account, you can save the proof target in the Tweet (Direct Message) delivery template, accessed via the Resources > Templates > Delivery templates node.

4. Enter the content of the message in the Content tab.

   

   Personalization fields can be used the same way as for email deliveries, for instance to add the follower’s name in the body of the message. Learn more in this section.

5. Preview your message

   Browse the Preview tab to check the rendering of your post.

   

   1. Click the Preview tab.
   2. Click the Test personalization drop-down menu and select Visitor Subscription.
   3. Choose a X account which you want to test the preview with.

6. Send a proof

   Before sending your message, make sure to validate it by sending a proof to a test account: you can then get an exact rendering of the message on a private X account and check content and personalization.

7. Send the direct message

   1. Once the content is approved, click the Send button.
   2. Select Deliver as soon as possible and click the Analyze button.
   3. Once the analysis is finished, check the result.
   4. Click Confirm delivery, then click Yes.

Access tracking data

In the built-in Tweet delivery template, tracking is enabled by default.

Tracking data can be viewed in the delivery reports and in the Edit > Tracking tab of the delivery and the service.

Tracking configuration is the same as for an email delivery. Learn more in Campaign Classic v7 documentation.