Adobe Advertising (formerly Adobe Advertising Cloud) uses cookies to map ad engagement events to conversion events and, potentially, to use that information to optimize ad bids.
The beta Adobe Advertising Javascript tag that uses the Adobe Experience Cloud ID (ECID) Service creates first-party Experience Cloud s_ecid
cookies, not Adobe Advertising cookies.
Cookie name | Expiration | Size | Location | Description |
---|---|---|---|---|
_lcc |
15 minutes | 52 bytes | everesttech.net |
Stores IDs and timestamps of display clicks. Determines if a click event on a display ad applies to an Adobe Analytics hit. |
_tmae |
1 year | 1 KB | everesttech.net |
Stores encoded IDs and timestamps for ad engagements using DSP tracking. Includes user engagement with ads, such as ad last seen |
_tmid |
1 year | ~20 bytes | everesttech.net |
Stores the Adobe Advertising Demand Side Platform (DSP) ID. Corresponds to the visitor ID in the everest_g_v2 cookie. |
adcloud |
1 year | 50-150 bytes | First-party | The timestamps of the visitor’s last visit to your website and the visitor’s last search click. Also stores the ef_id that was created when the visitor clicked an ad. Ties the visitor ID with relevant audience segments and conversions. Helps optimize page load times by avoiding unnecessary requests to Adobe. |
ev_sync_* |
8 bytes | everesttech.net |
The date when synchronization is performed in yyymmdd format. Syncs the Adobe Advertising visitor ID with the partner ad exchange. It is created for new visitors and sends a synchronization request when expired. Includes the cookies ev_sync_ax , ev_sync_bk , ev_sync_dd , ev_sync_fs , ev_sync_ix , ev_sync_nx , ev_sync_ox , ev_sync_pm , ev_sync_rc , ev_sync_tm , and ev_sync_yh . |
|
everest_g_v2 |
1 year | ~27 bytes | everesttech.net |
Stores the browser and visitor ID. Created after a user initially clicks an ad. Used to map the current and subsequent clicsk with other events on your website. |
everest_session_v2 |
Session | ~16 bytes | everesttech.net |
Stores the current session ID. |
id_adcloud |
91 days | 16 bytes | First-party | Stores the visitor ID. |