What is Customer Journey Analytics?

Last update: 2023-10-02
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Customer Journey Analytics (CJA) allows you to analyze your customer’s journey across channels using any data available to you in Adobe Experience Platform, leveraging the power of Analysis Workspace for rapid insights.

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Welcome to Customer Journey Analytics. Customer Journey Analytics is specifically built for deeply and quickly analyzing your customers’ or users’ entire experience, no matter how or where they interact with your company. The real power of Customer Journey Analytics lies in its ability to stitch together all your sources of customer interaction data and analyze them together at lightning speed. Working with data in Customer Journey Analytics boils down to three basic steps. First, connecting your datasets. Second, building data views from your connections. And third, analyzing your data using Analysis Workspace projects. Let’s dive in. Connections work by allowing you to add lots of datasets into a single bucket of data to analyze. You can add multiple analytics datasets or any other type of data such as call center data, in-store transaction data, survey data, or any other dataset that you have in the Adobe Experience platform. Data views allow you to define how to interpret all the data you’ve connected. This is where you’ll define your dimensions and metrics that you want to report on later in Analysis Workspace. It’s also where you can define session boundaries or default attribution or persistent settings for your data. Finally, once you have a data view, you can use it inside of an Analysis Workspace project. Workspace projects give you lots of tools and visualizations to deeply understand the data you’ve connected together. Using the four basic workspace components, dimensions, metrics, filters, and date ranges, you can build out simple or sophisticated analyses to answer just about any question you or your business stakeholders might have. There’s a lot of amazing things you can do with Customer Journey Analytics, so be sure to subscribe to the Adobe Analytics YouTube channel and check out our documentation to stay up to date with all the latest and greatest information.

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