Healthcare marketers from payors, to providers to life sciences companies have an added responsibility in the US to honor HIPAA. Patients and consumers expect personalization across all channels and interactions of brands throughout that lifetime, putting added pressure on healthcare marketers to innovate at speed. In this video, learn more about Adobe Real-Time CDP and Healthcare Shield, an Adobe Experience Platform add-on to Adobe Experience Platform-based applications that is designed to make these applications HIPAA ready and to meet HIPAA requirements around the processing and usage of Protected Health Data (PHI).
