This destination is available to Adobe Real-Time Customer Data Platform Prime and Ultimate customers.
Use this destination to activate audiences from Real-Time CDP to Audience Manager and Adobe Analytics.
To send audiences to Adobe Analytics, you need an Audience Manager license. For more details, see the Audience Analytics overview.
To send audiences to other Adobe solutions, use the direct connections from Real-Time CDP to Adobe Target, Adobe Advertising, Adobe Campaign and Marketo Engage.
This destination replaces the legacy audience-sharing integration from Real-Time Customer Data Platform to various Experience Cloud solutions.
If you are already sharing audiences from Real-Time CDP to Audience Manager and other Experience Cloud solutions via the legacy audience-sharing integration, you must contact Customer Care to disable the legacy integration before using this destination.
To help you better understand how and when you should use the Experience Cloud Audiences destination, here are sample use cases that Real-Time CDP customers can solve by using this destination.
In Audience Manager, you can use Real-Time CDP audiences for Data Management Platform use cases, such as:
To select which audiences to export to Audience Manager and beyond, use the new self-service audience-sharing integration via the Experience Cloud Audiences destination. This allows you to determine which audiences you want to share with other Experience Cloud solutions and which audiences you want to keep in Real-Time CDP exclusively.
The legacy audience-sharing integration did not allow for a granular control of which audiences should be exported to Audience Manager and beyond.
Audiences that you send to the Experience Cloud Audiences destination do not appear automatically in Adobe Analytics.
Before you can send audiences to Adobe Analytics, you must implement the Experience Cloud Identity Service for Analytics and Audience Manager.
To send audiences from Real-Time CDP to Adobe Analytics through the Experience Cloud Audiences destination, you must have an Audience Manager license.
You can use the Real-Time CDP Audiences destination card to share audiences with other Experience Cloud solutions.
However, Adobe strongly recommends using the following dedicated destination cards if you want to share audiences with these solutions:
If you are already sharing audiences from Real-Time CDP to Audience Manager and other Experience Cloud solutions via the legacy audience-sharing integration, you must contact Customer Care to disable the legacy integration.
The turnaround time to resolve the deprovisioning ticket is six business days or less. After the existing legacy integration has been disabled, you can proceed to create a connection via the self-service destination card.
The audience export from Real-Time CDP to your other solutions is stopped in the time between the ticket resolution and the time that a new connection is established through the destination card. You can minimize this downtime by creating the connection via the destination card after the ticket is closed.
Note the following known limitations and important callouts while using the Experience Cloud Audiences card:
There is a four-hour latency between the time that audiences are first activated in Real-Time CDP and the time they are ready to be used in Audience Manager and other Experience Cloud solutions.
It can take up to 24 hours for audiences to be fully available in Audience Manager for all use-cases. It can take up to 48 hours for audiences from Experience Cloud Audiences to appear in Audience Manager reports.
Metadata, such as audience names, is available in Audience Manager within minutes of setting up the export to the Experience Cloud Audiences destination.
The profiles that are exported to the Experience Cloud Audiences destination are mapped to the identities described in the table below. Learn more about identities.
Target Identity | Description | Considerations |
---|---|---|
ECID | Experience Cloud ID | A namespace that represents ECID. This namespace can also be referred to by the following aliases: “Adobe Marketing Cloud ID”, “Adobe Experience Cloud ID”, “Adobe Experience Platform ID”. See the following document on ECID for more information. |
GAID | Google Advertising ID | Profiles ingested into Real-Time CDP with a primary identity of Google Advertising ID (GAID) can be exported to this destination. |
IDFA | Apple ID for Advertisers | Profiles ingested into Real-Time CDP with a primary identity of Apple ID for Advertisers (IDFA) can be exported to this destination. |
email_lc_sha256 | Email addresses hashed with the SHA256 algorithm | Profiles ingested into Real-Time CDP with a primary identity of hashed email address can be exported to this destination. |
This section describes which type of audience you can export to this destination.
Audience origin | Supported | Description |
---|---|---|
Segmentation Service | ✓ | Audiences generated through the Experience Platform Segmentation Service. |
Custom uploads | ✓ | Audiences imported into Experience Platform from CSV files. |
Refer to the table below for information about the destination export type and frequency.
Item | Type | Notes |
---|---|---|
Export type | Audience export | You are exporting all members of an audience keyed off the identities listed in the section above. |
Export frequency | Streaming | Streaming destinations are “always on” API-based connections. When a profile is updated in Real-Time CDP based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations. |
To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.
To authenticate to the destination, select Set up in the destination card view in the catalog and select Connect to destination.
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
Read Activate profiles and audiences to streaming audience export destinations for instructions on activating audiences to this destination. No mapping step is required and no scheduling step is available for this destination.
To validate successful data export, you can check that your audiences have successfully made it through to your desired Experience Cloud solution.
Your Real-Time CDP audiences appear in Audience Manager as signals, traits, and segments. You can verify in Audience Manager if the data has appeared as described in the documentation links above.
Segment names begin populating in Audience Manager 15 minutes after the audiences had been sent from Real-Time CDP.
Segment population begins flowing into Audience Manager within 6 hours from being sent from Real-Time CDP, and is updated every 24 hours in Audience Manager.
The full population will be visible in Audience Manager after 72 hours, and populations will continue to flow to Audience Manager unless the audience is removed from the destination in Real-Time CDP.
All Real-Time CDP destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.
Data governance in Real-Time CDP is enforced by both data usage labels and marketing actions.
Data usage labels transfer to applications but marketing actions do not. This means that once they land in Audience Manager, audiences from Real-Time CDP can be exported to any available destinations. In Audience Manager, you can use data export controls to block audiences from being exported to certain destinations.
Audiences marked with the HIPAA marketing action are not sent from Real-Time CDP to Audience Manager.
Audiences and traits in Audience Manager are subject to Role-Based Access Controls (RBAC).
Audiences exported from Real-Time CDP are assigned to a specific datasource in Audience Manager called Experience Platform Segments.
To allow only certain users access to the audiences, use Role-Based Access Controls to configure user access to the audiences and traits created from Real-Time CDP audiences.