The Acxiom Audience Distribution destination is in beta. This destination connector and documentation page are created and maintained by the Acxiom team. For any inquiries or update requests, contact Acxiom directly here.
Use the Acxiom Audience Distribution destination to enhance audiences with Acxiom’s Real ID™ technology and activate audiences to multiple platforms, such as Altice, Ampersand, Comcast, and more.
This tutorial provides instructions to create an Acxiom Audience Distribution destination connector using the Adobe Experience Platform user interface. This connector is used to build and distribute audiences to selected destinations.
To help you better understand how and when you should use the Acxiom Audience Distribution destination, here is a sample use case that Adobe Experience Platform customers can solve by using this connector.
Use this destination connector if you are a marketing professional who wants to send audiences from Experience Platform to your Acxiom account, for cross-channel acquisition.
For example, the Marketing Operations department at a global financial services brand is interested in cross-channel customer acquisition through multiple advertising platforms. They can use the Acxiom Audience Distribution destination connector to send audiences from Experience Platform to Acxiom, enhance the audiences with Acxiom’s Real ID technology, and activate the audiences to multiple platforms, such as Altice, Ampersand, Comcast, and more.
The Acxiom Audience Distribution destination currently supports audience activation to the following platforms.
Authentication to Acxiom’s Audience Distribution destination is automatically handled behind the scenes for your convenience.
Some Acxiom Audience Distribution destinations require additional information. The sections below provide detailed guidance on how to configure these options.
To configure details for the destination, fill in the fields below.
Read Activate audience data to batch profile export destinations for instructions on activating audiences to this destination.
The Acxiom Audience Distribution destination only supports full file exports.
For the Acxiom Audience Distribution destination to correctly receive the audience data, you must map the source fields from Experience Platform to the correct Acxiom Audience Distribution target fields.
Acxiom Audience Distribution only allows mapping to the following target fields. The target fields described in the table below must be mapped in the order shown below.
Field Name | Description | Required | Field Order | Max Length |
---|---|---|---|---|
First Name | First name of individual | No | 1 | 255 |
Middle | Middle name or initial of the individual | No | 2 | 50 |
Last Name | Last name of the individual | Yes | 3 | 255 |
Generational Suffix | Suffix of the individual | No | 4 | 10 |
Address Line 1 | Address 1 field of primary residence | Yes | 5 | 255 |
Address Line 2 | Address 2 field of primary residence | No | 6 | 255 |
City | City of primary residence | Yes | 7 | 255 |
State | State abbreviation of primary residence | Yes | 8 | 2 |
Zip Code | Full zip code of primary residence | Yes | 9 | 10 |
Primary email By default, this field is used as a deduplication key to make the records unique | No | 10 | 255 | |
Phone | Phone number of individual (area code + number) By default, this field is used as a deduplication key to make the records unique. |
No | 11 | 10 |
In the Source Field column, enter the name of each of the source attributes that you want to map to the corresponding target field, or select the arrow icon to open the ** Select source field** screen.
After you have mapped all the fields, select Next.
If you are not using Adobe’s standard schema, see the Query Service UI guide documentation for information on how to use the query service to populate the Adobe standard schema with your field names.
Once you have completed all the steps above, you have an opportunity to review your destination connection status and audience details before activating (distributing) it. The audiences you selected will show up at the bottom in a list. Each audience will be a separate call to the Acxiom Audience Distribution API.
If you are happy with the results, select Finish to activate your destination.
If your destination representative is unable to locate your audience, contact your Adobe representative for assistance.
You will need to provide the following information to your Adobe representative:
By following this tutorial, you have successfully activated an audience to the selected destination platform. Next, contact your destination platform representative to begin setting up your campaign.
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.