This destination connector and documentation page are created and maintained by Criteo. This is currently a beta product and functionality is subject to change. For any inquiries or update requests, please contact Criteo directly here.
Criteo powers trusted and impactful advertising to bring richer experiences to every consumer across the open internet. With the world’s largest commerce data set and best-in-class AI, Criteo ensures each touchpoint across the shopping journey is personalized to reach customers with the right ad, at the right time.
Criteo supports the activation of identities described in the table below. Learn more about identities.
Target Identity | Description | Considerations |
---|---|---|
email_sha256 |
Email addresses hashed with the SHA-256 algorithm | Both plain text and SHA-256-hashed email addresses are supported by Adobe Experience Platform. When your source field contains unhashed attributes, check the Apply transformation option, to have Platform automatically hash the data on activation. |
gum_id |
Criteo GUM cookie identifier | GUM IDs allow clients to maintain a correspondence between their user identification system and Criteo’s user identification (UID). If the identifier type is gum_id , an additional parameter, the GUM Caller ID, must also be included. Please reach out to your Criteo account team for the appropriate GUM Caller ID or to get more information on this GUM ID sync, if needed. |
Refer to the table below for information about the destination export type and frequency.
Item | Type | Notes |
---|---|---|
Export type | Audience export | You are exporting all members of an audience with the identifiers (name, phone number, or others) used in the Criteo destination. |
Export frequency | Streaming | Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations. |
To help you better understand how to use the Criteo destination, here are some goals that Adobe Experience Platform customers can achieve with Criteo:
Showcase your business with relevant product offers and flexible creatives. With intelligent product recommendations, your ads will automatically feature the products most likely to trigger visits and engagement. Flexible targeting allows you to build audiences from Criteo’s commerce data set or from your own prospect lists and Adobe CDP segments.
When visitors leave your website, remind them what they’re missing with retargeting ads that increase conversions by showing special deals and hyper-relevant offers, wherever they go next. Connect your Adobe CDP audience to re-engage existing customers or target consumers similar to your most loyal shoppers.
To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to this destination, follow the steps described in the destination configuration tutorial.
Steps to connect are as follows:
Log in to Adobe Experience Platform and connect to the Criteo destination.
You will be redirected to Criteo to authorize the connection. You may need to first log in with your Criteo credentials:
After authenticating to the destination, please fill in the following connection parameters.
Field | Description | Required |
---|---|---|
Name | A name to help you recognize this destination in the future. The name you choose here will be the Audience name in Criteo Management Center and cannot be modified at later stage. | Yes |
Description | A description to help you identify this destination in the future. | No |
Advertiser ID | Criteo Advertiser ID of your organization. Please contact your Criteo account manager to obtain this information. | Yes |
Criteo GUM caller ID | GUM Caller ID of your organization. Please reach out to your Criteo account team for the appropriate GUM Caller ID or to get more information on this GUM sync, if needed. | Yes, whenever GUM ID is provided as an identifier |
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Read Activate profiles and audiences to streaming audience export destinations for instructions on activating audiences to this destination.
You can see the exported audiences in the Criteo management center.
The request body of adding a user profile received by the Criteo connection looks similar to this:
{
"data": {
"type": "ContactlistWithUserAttributesAmendment",
"attributes": {
"operation": "add",
"identifierType": "gum",
"gumCallerId": "123",
"identifiers": [
{
"identifier": "456",
"attributes": [
{ "key": "ctoid_GumCaller", "value": "123" },
{ "key": "ctoid_Gum", "value": "456" },
{
"key": "ctoid_HashedEmail",
"value": "98833030dc03751f2b2c1a0017078975fdae951aa6908668b3ec422040f2d4be"
}
]
}
]
}
}
}
The request body of removing user profile received by the Criteo connection looks similar to this:
{
"data": {
"type": "ContactlistWithUserAttributesAmendment",
"attributes": {
"operation": "remove",
"identifierType": "gum",
"gumCallerId": "123",
"identifiers": [
{
"identifier": "456",
"attributes": [
{ "key": "ctoid_GumCaller", "value": "123" },
{ "key": "ctoid_Gum", "value": "456" },
{
"key": "ctoid_HashedEmail",
"value": "98833030dc03751f2b2c1a0017078975fdae951aa6908668b3ec422040f2d4be"
}
]
}
]
}
}
}
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.