Google is releasing changes to the Google Ads API, Customer Match, and the Display & Video 360 API in order to support the compliance and consent-related requirements defined under the Digital Markets Act (DMA) in the European Union (EU User Consent Policy). Enforcement of these changes to consent requirements is live as of March 6, 2024.
To adhere to the EU user consent policy and continue creating audience lists for users in the European Economic Area (EEA), advertisers and partners must ensure they are passing end-user consent when uploading audience data. As a Google Partner, Adobe provides you with the necessary tools to comply with these consent requirements under the DMA in the European Union.
Customers who have purchased Adobe Privacy & Security Shield and have configured a consent policy to filter out non-consented profiles do not need to take any action.
Customers who have not purchased Adobe Privacy & Security Shield must use the segment definition capabilities within Segment Builder to filter out non-consented profiles, in order to continue using the existing Real-Time CDP Google Destinations without interruption.
Google Ad Manager, formerly known as DoubleClick for Publishers (DFP) or DoubleClick AdX, is an ad serving platform from Google that gives publishers the means to manage the display of advertisements on their websites, through video and in mobile apps.
Note the following details that are specific to Google Ad Manager destinations:
Google Ad Manager supports the activation of audiences based on the identities shown in the table below. Learn more about identities.
Identity | Description | Considerations |
---|---|---|
GAID | Google Advertising ID | |
IDFA | Apple ID for Advertisers | |
AAM UUID | Adobe Audience Manager Unique User ID, also known as Device ID. A numerical, 38-digit device ID that Audience Manager associates to each device it interacts with. | Google uses AAM UUID to target users in California, and the Google Cookie ID for all other users. |
Google cookie ID | Google cookie ID | Google uses this ID to target users outside of California. |
RIDA | Roku ID for Advertising. This ID uniquely identifies Roku devices. | |
MAID | Microsoft Advertising ID. This ID uniquely identifies devices running Windows 10. | |
Amazon Fire TV ID | This ID uniquely identifies Amazon Fire TVs. |
This section describes which types of audiences you can export to this destination.
Audience origin | Supported | Description |
---|---|---|
Segmentation Service | ✓ | Audiences generated through the Experience Platform Segmentation Service. |
Custom uploads | ✓ | Audiences imported into Experience Platform from CSV files. |
Refer to the table below for information about the destination export type and frequency.
Item | Type | Notes |
---|---|---|
Export type | Audience export | You are exporting all members of an audience to the Google destination. |
Export frequency | Streaming | Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations. |
If you are looking to create your first destination with Google Ad Manager and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Platform.
Allow-listing is mandatory before setting up your first Google Ad Manager destination in Platform. Make sure to complete the allow-listing process described below, before creating your destination.
To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to this destination, follow the steps described in the destination configuration tutorial.
While setting up this destination, you must provide the following information:
DFP by Google
for DoubleClick for PublishersAdX buyer
for Google AdXAudience Name (Audience ID)
.When setting up a Google Ad Manager destination, please work with your Google Account Manager or Adobe representative to understand which account type you have.
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
See Activate audience data to streaming audience export destinations for instructions on activating audiences to this destination.
To verify if data has been exported successfully to the Google Ad Manager destination, check your Google Ad Manager account. If activation was successful, audiences are populated in your account.
In case you encounter any errors while using this destination and need to reach out to either Adobe or Google, keep the following IDs at hand.
These are Adobe’s Google Account IDs: