Google is releasing changes to the Google Ads API, Customer Match, and the Display & Video 360 API in order to support the compliance and consent-related requirements defined under the Digital Markets Act (DMA) in the European Union (EU User Consent Policy). Enforcement of these changes to consent requirements is live as of March 6, 2024.
To adhere to the EU user consent policy and continue creating audience lists for users in the European Economic Area (EEA), advertisers and partners must ensure they are passing end-user consent when uploading audience data. As a Google Partner, Adobe provides you with the necessary tools to comply with these consent requirements under the DMA in the European Union.
Customers who have purchased Adobe Privacy & Security Shield and have configured a consent policy to filter out non-consented profiles do not need to take any action.
Customers who have not purchased Adobe Privacy & Security Shield must use the segment definition capabilities within Segment Builder to filter out non-consented profiles, in order to continue using the existing Real-Time CDP Google Destinations without interruption.
Display & Video 360, formerly known as DoubleClick Bid Manager, is a tool used to execute retargeting and audience targeted digital campaigns across Display, Video, and Mobile inventory sources.
Note the following details that are specific to Google Display & Video 360 destinations:
If you are looking to create your first destination with Google Display & Video 360 and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Adobe Audience Manager or other applications), reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Platform.
Google Display & Video 360 supports the activation of audiences based on the identities shown in the table below. Learn more about identities.
Identity | Description | Considerations |
---|---|---|
GAID | Google Advertising ID | |
IDFA | Apple ID for Advertisers | |
AAM UUID | Adobe Audience Manager Unique User ID, also known as Device ID. A numerical, 38-digit device ID that Audience Manager associates to each device it interacts with. | Google uses AAM UUID to target users in California, and the Google Cookie ID for all other users. |
Google cookie ID | Google cookie ID | Google uses this ID to target users outside of California. |
RIDA | Roku ID for Advertising. This ID uniquely identifies Roku devices. | |
MAID | Microsoft Advertising ID. This ID uniquely identifies devices running Windows 10. | |
Amazon Fire TV ID | This ID uniquely identifies Amazon Fire TVs. |
This section describes which types of audiences you can export to this destination.
Audience origin | Supported | Description |
---|---|---|
Segmentation Service | ✓ | Audiences generated through the Experience Platform Segmentation Service. |
Custom uploads | ✓ | Audiences imported into Experience Platform from CSV files. |
Refer to the table below for information about the destination export type and frequency.
Item | Type | Notes |
---|---|---|
Export type | Audience export | You are exporting all members of an audience to the Google destination. |
Export frequency | Streaming | Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations. |
Allow-listing is mandatory before setting up your first Google Display & Video 360 destination in Platform. Ensure the allow-listing process described below has been completed by Google before creating a destination.
The exception to this rule is for Audience Manager customers. If you have already created a connection to this Google destination in Audience Manager, then it is not necessary to go through the allow-listing process again and you can proceed to the next steps.
Before creating the Google Display & Video 360 destination in Platform, you must contact Google asking for Adobe to be put on the list of allowed data providers, and for your account to be added to the allowlist. Contact Google and provide the following information:
To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to this destination, follow the steps described in the destination configuration tutorial.
While setting up this destination, you must provide the following information:
Invite Advertiser
to allow audiences to be shared only to a specific brand in your Display & Video 360 account.Invite Partner
to allow audiences to be shared to all brands in your Display & Video 360 account.When setting up a Google Display & Video 360 destination, work with your Google Account Manager or Adobe representative to understand which account type you have.
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
See Activate audience data to streaming audience export destinations for instructions on activating audiences to this destination.
To verify if data has been exported successfully to the Google Display & Video 360 destination, check your Google Display & Video 360 account. If activation was successful, audiences are populated in your account.
When configuring this destination, you may receive the following error:
{"message":"Google Error: AuthorizationError.USER_PERMISSION_DENIED","code":"400 BAD_REQUEST"}
This error occurs when customer accounts do not comply with the prerequisites. To fix this issue, contact Google and make sure that your account is allow-listed.