The LiveRamp - Distribution connection enables you to activate audiences from Experience Platform to premium publishers across mobile, web, display, and connected TV mediums.
This destination connector and documentation page are created and maintained by LiveRamp. For any inquiries or update requests, contact LiveRamp directly here.
LiveRamp - Distribution currently supports audience activation to the following platforms:
To help you better understand how and when you should use the LiveRamp - Distribution destination, here is a sample use case that Adobe Experience Platform customers can solve by using this destination.
The marketing team of a sports apparel retailer used the LiveRamp - Onboarding connection to send audiences from Experience Platform to their LiveRamp account.
Through the LiveRamp - Distribution connection they can now trigger the activation of the onboarded audiences to the supported destinations. Then, they can target users on mobile, open web, social, and CTV platforms.
Before activating audiences through the LiveRamp - Distribution connection, use the LiveRamp - Onboarding connection to export your Experience Platform audiences to LiveRamp.
After you have onboarded your audiences to LiveRamp, continue the activation workflow from the connect to the destination step to select and configure your target destination platforms for data activation.
To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.
To authenticate to the destination, fill in the required fields and select Connect to destination.
After you have successfully connected to your LiveRamp account, enter the required information to connect to the destination that you want to activate audiences to.
When naming your destination, Adobe recommends to follow this format: LiveRamp - Downstream Destination Name
. This naming pattern helps you quickly identify your destinations in the Browse tab of the destinations workspace.
Example: LiveRamp - Roku
.
Each of the destinations supported by LiveRamp - Distribution requires you to fill in specific configuration options.
See the sections below for detailed guidance on how to configure each destination.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
I AGREE
to confirm the acknowledgment and agreement to the Disney advertiser data terms.To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
email1@domain.com
, email2@domain.com
).To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
To configure details for the destination, fill in the fields below.
You can enable alerts to receive notifications on the status of the dataflow to your destination. To receive notifications on the status of your dataflow, select an alert from the list. For more information on alerts, read the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
The LiveRamp - Distribution connection activates audiences which have already been onboarded to your LiveRamp account through the LiveRamp - Onboarding connection.
To successfully activate your audiences, you must select the same audiences that you have previously onboarded to LiveRamp.
Selecting audiences which have not been previously onboarded through the LiveRamp - Onboarding connection does not trigger the onboarding of the new audiences.
To verify and monitor the activation of your audiences, log in to your LiveRamp account and check the activation metrics.
If you have questions about the audience activation, contact your LiveRamp account representative.
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.
For more details on how to configure your LiveRamp - Onboarding destination, see the LiveRamp - Onboarding documentation.