Create audiences from your customer lists, people who’ve visited your site or people who have already interacted with your content on Pinterest.
This destination was built by the Pinterest team. For any inquiries or update requests, please contact them directly at https://help.pinterest.com/en/contact.
The Pinterest Customer List destination supports the activation of identities described in the table below. Learn more about identities.
In the mapping step of the destination activation workflow, map the desired identities to the target field pinterest_audience. Identities are distinguished and resolved upon data ingestion into Pinterest.
Target Identity | Description | Considerations |
---|---|---|
GAID | Google Advertising ID | Map the GAID source identity namespace to the target identity field pinterest_audience. Identities are distinguished and resolved upon data ingestion into Pinterest. |
IDFA | Apple ID for Advertisers | Map the IDFA source identity namespace to the target identity field pinterest_audience. Identities are distinguished and resolved upon data ingestion into Pinterest. |
Email addresses (clear text or hashed with the SHA256 algorithm) | Both plain text and SHA256 hashed email addresses are supported by Adobe Experience Platform. Map the Email or Email_LC_SHA256 source identity namespace to the target identity field pinterest_audience. |
Refer to the table below for information about the destination export type and frequency.
Item | Type | Notes |
---|---|---|
Export type | Audience export | You are exporting all members of an audience with the identifiers (name, phone number, or others) used in the Pinterest Customer List destination. |
Export frequency | Streaming | Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations. |
To help you better understand how and when you should use the Pinterest Customer List destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.
Create audiences from your customer lists, people who’ve visited your site or people who have already interacted with your content on Pinterest.
To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to this destination, follow the steps described in the destination configuration tutorial.
When setting up this destination, you must provide the following information:
Pinterest tokens expire every 30 days. Once the token is expired, data exports to the destination stop working. To prevent this situation, reauthenticate by performing the following steps:
Your authentication credentials are refreshed and their expiration time is reset to 30 days.
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Read Activate profiles and audiences to streaming audience export destinations for instructions on activating audiences to this destination.
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see the Data Governance overview.
Please refer to the Pinterest Help Center page for additional information.
Release month | Update type | Description |
---|---|---|
November 2023 | Functionality and documentation update | The Pinterest destination in Real-Time CDP now uses the v5 Advertiser API. |