Use PubMatic Connect to maximize customer value by delivering the programmatic digital marketing supply chain of the future. PubMatic Connect combines platform technology and dedicated service to enhance how inventory and data are packaged and transacted.
Use this destination to send audience data to the PubMatic Connect platform.
The destination connector and documentation page are created and maintained by the PubMatic team. For any inquiries or update requests, contact them directly at support@pubmatic.com
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To help you better understand how and when you should use the PubMatic Connect destination, here is a sample use case that Adobe Experience Platform customers can solve by using this destination.
Publishers or data providers want to send audiences from Adobe Experience Platform to PubMatic Connect to target users on mobile, web, and CTV platforms, using a large range of identifiers.
Talk to your PubMatic Account Manager to make sure your account is configured correctly and supports onboarding of audience segments. They will also make sure you have all the relevant details to use this destination and to provide you with support during the setup.
PubMatic Connect supports the activation of identities described in the table below. Learn more about identities.
Target Identity | Description | Considerations |
---|---|---|
GAID | Google Advertising ID | Select the GAID target identity when your source identity is a GAID namespace. |
IDFA | Apple ID for Advertisers | Select the IDFA target identity when your source identity is an IDFA namespace. |
extern_id | Custom user IDs | Select this target identity when your source identity is a custom namespace. |
This section describes which type of audiences you can export to this destination.
Audience origin | Supported | Description |
---|---|---|
Segmentation Service | ✓ | Audiences generated through the Experience Platform Segmentation Service. |
Custom uploads | ✓ | Audiences imported into Experience Platform from CSV files. |
Refer to the table below for information about the destination export type and frequency.
Item | Type | Notes |
---|---|---|
Export type | Segment export | You are exporting all members of a segment (audience) with the identifiers (name, phone number, or others) used in the PubMatic Connect destination. |
Export frequency | Streaming | Streaming destinations are “always on” API-based connections. When a profile is updated in Experience Platform based on segment evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations. |
To connect to the destination, you need the Manage Destinations access control permission. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to this destination, follow the steps described in the destination configuration tutorial. In the destination configuration workflow, fill in the fields listed in the two sections below.
To authenticate to the destination, fill in the required fields and select Connect to destination.
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To export identities, you need the View Identity Graph access control permission.
Read Activate profiles and segments to streaming segment export destinations for instructions on activating audience segments to this destination.
Selecting source fields:
Selecting target fields:
The PubMatic UI allows you to check if the data has been pushed correctly and that the segments are available. It can take up to 24 hours after data has been pushed for the PubMatic UI to be updated.
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.