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Acxiom Prospect-Suppression destination connection

Last update: 2024-07-04
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NOTE

The Acxiom Prospect-Suppression destination is in beta. This destination connector and documentation page are created and maintained by the Acxiom team. For any inquiries or update requests, please contact them directly at acxiom-adobe-help@acxiom.com.

Overview

Use Acxiom Prospect-Suppression to deliver the most productive prospect audiences possible. This connector securely exports first party data from Real-Time Customer Data Platform and runs it through an award-winning hygiene and identity resolution which produces a data file to be used as a suppression list. This will be matched against the Acxiom Global database which enables the prospect lists to be tailored for import. Then, use the Acxiom Prospecting Data Import source connector to prospect lists from Acxiom back into Real-Time CDP, with your known or converted customers removed.

Marketing diagram to export first-party data to Acxiom, then import prospect data back into Real-Time CDP

Acxiom offers the industry’s best-performing audiences with the largest catalog of over 12,000 global data attributes specifically focused on providing personalized experiences. Tap into limitless combinations of high-quality data to create and distribute audiences to meet specific campaign needs.

This tutorial provides steps to create an Acxiom Prospect-Suppression destination connection and dataflow using the Adobe Experience Platform user interface. This connector is used to deliver data to the Acxiom prospect service using Amazon S3 as a drop point. Contact your Acxiom account representative once you start exporting files to the Amazon S3 drop point.

The destination catalog with the Acxiom destination selected.

Use cases

To help you better understand how and when you should use the Acxiom Prospect-Suppression destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.

Create a suppression list for prospecting datasets

Marketing professionals aiming to enhance the effectiveness of their outreach strategies often employ the creation of a suppression list. This list includes existing customers and specific segments, ensuring their exclusion from prospecting activities during targeted campaigns. This strategic approach helps refine the audience, avoids redundant communication, and contributes to a more focused and efficient marketing effort.

For example, as a marketer, you may want to broaden your campaign reach by adding targeted prospect profiles to your campaigns based on segmentation and suppression criteria that you have provided.

The use case is executed through a combination of both destination and source connectors.

You would initially start by exporting your existing customer profiles using this destination connector to be used as a suppression file. This ensures that no existing customer records are included.

Acxiom’s service would search for the file, retrieve it and use it alongside additional selection criteria and generate a prospect file. You would then use the corresponding Acxiom Prospecting Data Import source connector to ingest the prospect profiles into Adobe Real-Time CDP.

Prerequisites

IMPORTANT

Supported audiences

This section describes which type of audiences you can export to this destination.

Audience origin Supported Description
Segmentation Service Audiences generated through the Experience Platform Segmentation Service.
Custom uploads x Audiences imported into Experience Platform from CSV files.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

Item Type Notes
Export type Profile-based You are exporting all members of a segment, together with the desired schema fields (for example: email address, phone number, last name), as chosen in the select profile attributes screen of the destination activation workflow.
Export frequency Batch Batch destinations export files to downstream platforms in increments of three, six, eight, twelve, or twenty-four hours. Read more about batch file-based destinations.

Connect to the destination

IMPORTANT

To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial. In the destination configuration workflow, fill in the fields listed in the two sections below.

Authenticate to destination

To authenticate to the destination, fill in the required fields and select Connect to destination.

In order to access your bucket on Experience Platform, you need to provide valid values for the following credentials:

Credential Description
S3 Access key The access key ID for your bucket. You can retrieve this value from the Acxiom team.
S3 Secret key The secret key ID for your bucket. You can retrieve this value from the Acxiom team.
Bucket name This is your bucket where files will be shared. You can retrieve this value from the Acxiom team.

New Account

To Define a new Acxiom Managed S3 location:

New Account

Existing Account

Accounts already defined using the Acxiom Prospect Suppression destination appear in a list pop-up. When selected, you can see details on the account in the right rail. View the example from the UI, when you navigate to Destinations > Accounts:

Existing Account

Fill in destination details

To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.

Destination Detail

  • Name (Required) - The name the destination will be saved under
  • Description - Short explanation of the destination’s purpose
  • Bucket Name (Required) - Name of the Amazon S3 bucket set up on S3
  • Folder Path (Required) - If subdirectories in a bucket are used a path must be defined, or ‘/’ to reference the root path.
  • File Type - Select the format Experience Platform should use for the exported files. Currently, the only file type Acxiom processing will be expecting is CSV
IMPORTANT

When selecting the CSV option, Delimiter, Quote Character, Escape Character, Empty Value, Null Value, Compression format, and Include manifest file options will be presented, the following document explains these settings in more detail configure the formatting options.

CSV Options

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination

IMPORTANT

Read Activate audience data to batch profile export destinations for instructions on activating audiences to this destination.

Mapping suggestions

Processing requires name and address elements, while not all elements are required providing as much as possible will aid in successful matching. Mapping suggestions are provided in the table below listing attributes on your destination side that are used by Acxiom processing that customers can map profile attributes to. This should be treated as suggestions as not all elements are required and the source values will depend on the needs of the account.

Target Field Source Description
name The person.name.fullName value in Experience Platform.
firstName The person.name.firstName value in Experience Platform.
lastName The person.name.lastName value in Experience Platform.
address1 The mailingAddress.street1 value in Experience Platform.
address2 The mailingAddress.street2 value in Experience Platform.
city The mailingAddress.city value in Experience Platform.
state The mailingAddress.state value in Experience Platform.
zip The mailingAddress.postalCode value in Experience Platform.
NOTE

Additional fields not listed above will be included in the export, but will be ignored by Acxiom processing.

Review your dataflow

Use the review page for a summary of your dataflow prior to submission

Review

Validate data export

To verify if data has been exported successfully, check your Amazon S3 Storage bucket and make sure that the exported files contain the expected profile populations.

Next steps

By following this tutorial, you have successfully created a dataflow to export batch data from Experience Platform to your Acxiom managed S3 location. You would need to contact your Acxiom representative with the name of the account, filename, and the bucket path so that processing can set up.

Data usage and governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.

Additional resources

Acxiom Audience Data and Distribution: https://www.acxiom.com/customer-data/audience-data-distribution/

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