- Destinations overview
- Destination types and categories
- Destinations (Activation) guardrails
- How destinations work
- API tutorials
- Activate data to file-based destinations by using the Flow Service API
- Connect to streaming destinations and activate data using the Flow Service API
- Connect to file-based email marketing destinations and activate data using the Flow Service API
- Activate audiences to batch destinations via the ad-hoc activation API
- Edit destination
- Update destination dataflows
- Delete destination accounts
- Delete destination dataflows
- Export datasets
- Sort and filter API responses for destinations
- UI guides
- Destinations workspace
- Create a new destination connection
- Activate data to destinations
- Activation overview
- Activate audiences to streaming audience export destinations
- Activate audiences to streaming profile export destinations
- Activate audiences to batch profile export destinations
- Activate audiences to edge personalization destinations
- Look up profile attributes on the edge in real-time
- Activate audiences to curated destinations based on LiveRamp identifiers
- Activate prospect audiences to destinations
- Activate account audiences to destinations
- Export files on-demand to batch destinations using the Experience Platform UI
- Export datasets using the Experience Platform UI
- (Beta) Use the last qualification time XDM attribute in the new beta cloud storage destinations
- Use calculated fields to export arrays as strings
- View destination details
- Update destination accounts
- Delete destination accounts
- Edit activation dataflows
- Delete destinations
- Monitor dataflows
- Configure file formatting options for file-based destinations
- Subscribe to in-context destination alerts
- Destinations catalog
- Destinations catalog overview
- Adobe destinations
- Advertising destinations
- (Beta) Acxiom Audience Distribution
- Advertising destinations overview
- Adobe Advertising Cloud connection
- Adobe Advertising Cloud extension
- Amazon Ads connection
- Awin Advertiser Conversion Tag extension
- Awin Advertiser Mastertag extension
- Bing Ads Universal Event Tracking (UET) extension
- Branch extension
- (Beta) Criteo connection
- Demandbase connection
- DoubleClick Floodlight (Beta) extension
- Facebook Pixel extension
- Flashtalking OneTag extension
- Google Ads connection
- Google Ads extension
- Google Ad Manager connection
- (Beta) Google Ad Manager 360 connection
- Google Customer Match connection
- (Beta) Google Customer Match + DV360 connection
- Google Display & Video 360 connection
- Google gtag extension
- LinkedIn Insight Tag extension
- LiveRamp - Onboarding connection
- LiveRamp - Distribution connection
- Magnite Batch
- Magnite Streaming Real-time connection
- Microsoft Bing connection
- Pinterest Conversion Tracking extension
- Pinterest Customer List connection
- PubMatic Connect connection
- Snapchat Ads connection
- The Trade Desk connection
- The Trade Desk CRM connection
- Twitter Universal Website Tag extension
- Yahoo/Verizon DataX connection
- Analytics destinations
- Analytics destinations overview
- Adform Website Tracking extension
- Adobe Analytics extension
- Adobe Media Analytics for Audio and Video extension
- Clicktale extension
- Contentsquare extension
- Decibel extension
- Demandbase extension
- DialogTech extension
- Gainsight PX connection
- Google Global Site Tag extension
- Google Universal Analytics extension
- JW Player Analytics (Beta) extension
- Nielsen BSDK extension
- Nielsen IMA Handler extension
- Nielsen VideoJS Player Handler extension
- Parse.ly Analytics extension
- Quantum Metric extension
- SessionCam extension
- TMMData extension
- Yext Conversion Tracking extension
- Cloud storage destinations
- Customer Relationship Management (CRM) destinations
- Data Management Platform destinations
- Data & Identity Partner
- eCommerce destinations
- Email destinations
- Email marketing destinations
- Email marketing destinations overview
- Adobe Campaign connection
- Adobe Campaign Managed Cloud Services connection
- Mailchimp Interest Categories
- Mailchimp Tags
- (API) Oracle Eloqua connection
- (Files) Oracle Eloqua connection
- Oracle Responsys connection
- (API) Salesforce Marketing Cloud connection
- (Files) Salesforce Marketing Cloud connection
- Salesforce Marketing Cloud Account Engagement
- SendGrid connection
- Tag extensions
- Marketing automation
- Mobile engagement destinations
- Personalization destinations
- Personalization destinations overview
- (Limited availability) Audience Analysis
- Adobe Commerce connection
- Adobe Target connection
- Adobe Target extension
- Adobe Target v2 extension
- Beemray extension
- Custom personalization connection
- D&B Visitor Intelligence extension
- Experience Cloud ID Service extension
- Gainsight extension
- KickFire extension
- Marketo Web Personalization extension
- Pega Customer Decision Hub connection
- Pega Profile connection
- Social destinations
- Streaming destinations
- Survey destinations
- Voice of the customer destinations
- Destination SDK
- Overview
- Integration prerequisites
- Getting started with Destination SDK
- Glossary
- Functionality
- Configuration options
- Destination server components
- Destination configuration components
- Customer authentication configuration
- OAuth2 authorization
- Customer data fields
- UI attributes
- Partner schema configuration
- Identity namespace configuration
- Supported mapping configurations
- Destination delivery
- Audience metadata configuration
- Aggregation policy
- Batch configuration
- Historical profile qualifications
- Rate limiting and retry policy for streaming destinations
- Audience metadata management
- Guides
- Use Destination SDK to configure a streaming destination
- Use Destination SDK to configure a file-based destination
- Submit for review a destination authored in Destination SDK
- Configure file-based destinations
- Configure file formatting options
- Configure an Amazon S3 destination with predefined file formatting options and custom file name configuration
- Configure an Amazon S3 destination with custom file name and formatting options
- Configure an Azure Blob Storage destination with custom file formatting options and custom file name configuration
- Configure an Azure Data Lake Storage destination with custom file formatting options and custom file name configuration
- Configure an Data Landing Zone (DLZ) destination with custom file formatting options and custom file name configuration
- Configure an SFTP destination with predefined file formatting options and custom file name configuration
- Configure a file-based destination to export prospect audiences
- Destination authoring API reference
- Audience metadata API reference
- Credential configuration API reference
- Destination testing API reference
- Destination publishing API reference
- Document your destination
- Frequently asked questions
- Platform release notes
Email marketing destinations overview
Overview
Email Service Providers (ESPs) enable you to manage your email marketing activities, such as sending promotional email campaigns. Adobe Experience Platform integrates with ESPs by allowing you to activate audiences to email marketing destinations.
Supported email marketing destinations
Adobe Experience Platform supports the following email marketing destinations:
- Adobe Campaign
- Adobe Campaign Managed Cloud Services
- Mailchimp Interest Categories
- Mailchimp Tags
- (API) Oracle Eloqua
- (API) Salesforce Marketing Cloud
- (Files) Oracle Eloqua
- (Files) Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Oracle Responsys
- SendGrid
Connect to a new email marketing destination
To send audiences to email marketing destinations for your campaigns, Platform must first connect to the destination. See the destination creation tutorial for detailed information on setting up a new destination.
Best practices when activating audiences to email marketing destinations
Identity selection
Adobe recommends that you select a unique identifier from your union schema. This is the field that your user identities are keyed off of. Most commonly, this field is the email address, but it can also be a loyalty program ID or a phone number. Refer to the table below for the most common unique identifiers and their XDM field in the schema.
| Unique Identifier | XDM field in Unified Schema |
|---|---|
| Email Address | personalEmail.address |
| Phone | mobilePhone.number |
| Loyalty program ID | Customer-defined XDM field |
Other destination attributes
In the Schema field selector, choose which other fields you want to export to the email destination. Some recommended options are:
| Schema | XDM field |
|---|---|
| First Name | person.name.firstName |
| Last Name | person.name.lastName |
| Phone | mobilePhone.number |
| Address City | homeAddress.city |
| Address State | homeAddress.stateProvince |
| Address Postal Code | homeAddress.postalCode |
| Birthday | person.birthDayAndMonth |
| Segment membership | segmentMembership.status |
Activate audiences to email marketing destinations
Some email marketing destinations in the catalog export profiles in a streaming manner, through an API integration with the destination.
Other destinations export files to a cloud storage location. After the export completes, you need to import data from the cloud storage location into your email marketing destination.
Follow the links in the supported email marketing destinations section to learn how to activate audiences to each email marketing destination.
Additional resources
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