(Files) Salesforce Marketing Cloud connection

Overview

Salesforce Marketing Cloud is a digital marketing suite formerly known as ExactTarget that allows you to build and customize journeys for visitors and customers to personalize their experience.

To send audience data to Salesforce Marketing Cloud, you must first connect to the destination in Platform, and then set up a data import from your storage location into Salesforce Marketing Cloud.

Supported audiences

This section describes which types of audiences you can export to this destination.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

IP address allowlist

When setting up email marketing destinations with SFTP storage, Adobe recommends that you add certain IP ranges to your allowlist.

Refer to IP address allowlist for SFTP destinations if you need to add Adobe IPs to your allowlist.

Connect to the destination

To connect to this destination, follow the steps described in the destination configuration tutorial.

This destination supports the following connection types:

• SFTP with Password
• SFTP with SSH Key

Connection parameters

While setting up this destination, you must provide the following information:

• For SFTP with Password connections, you must provide:

  • Domain: The IP address or the domain name of your SFTP account;
  • Port: The port used by your SFTP storage location;
  • Username: The username to log into your SFTP storage location;
  • Password: The password to log into your SFTP storage location.

• For SFTP with SSH Key connections, you must provide:

  • Domain: The IP address or the domain name of your SFTP account;
  • Port: The port used by your SFTP storage location;
  • Username: The username to log into your SFTP storage location;
  • SSH Key: The private SSH key used to log into your SFTP storage location. The private key must be formatted as a Base64-encoded string and must not be password-protected.

• Optionally, you can attach your RSA-formatted public key to add encryption with PGP/GPG to your exported files under the Key section. Your public key must be written as a Base64 encoded string.

• Name: Pick a relevant name for your destination.

• Description: Enter a description for your destination.

• Folder Path: Provide the path in your storage location where Platform will deposit your export data as CSV files.

• File Format: Select CSV to export CSV files to your storage location.

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination

See Activate audience data to batch profile export destinations for instructions on activating audiences to this destination.

Destination attributes

When activating audiences to this destination, Adobe recommends that you select a unique identifier from your union schema. Select the unique identifier and any other XDM fields that you want to export to the destination. For more information, refer to best practices when activating audiences to email marketing destinations.

Exported data

For Salesforce Marketing Cloud destinations, Platform creates a .csv file in the storage location that you provided. For more information about the files, see verify audience activation in the audience activation tutorial.

Set up data import into Salesforce Marketing Cloud

After connecting Platform to your SFTP storage, you must set up the data import from your storage location into Salesforce Marketing Cloud. To learn how to accomplish this, see Importing Subscribers into Marketing Cloud from a File in the Salesforce Help Center.